# The Clay Alternative Built for AI Agents, Not Just Tables

> Looking for a Clay alternative? Cotera gives you AI agents that act on enriched data, not just spreadsheet rows. Compare features, pricing, and workflows.

Source: https://cotera.co/clay-vs-cotera

---

Clay gives you enrichment spreadsheets. Cotera gives you AI agents that enrich, reason, and act on your data across every tool in your stack.

## Cotera vs Clay
| | Cotera | Clay |
| --- | --- | --- |
| AI agents that take action | Yes | No |
| Natural language setup | Yes | No |
| Data enrichment | Yes | Yes |
| Multi-step reasoning | Yes | No |
| Free tier | Yes (1,000 credits) | Yes (limited) |
| Starting price | $0/mo | $185/mo |
| Built-in integrations | 50+ | 100+ |
| Handles unstructured data | Yes | No |
| Team collaboration | Yes | Yes |
| Run agents over datasets | Yes | No |
| Custom tool builder | Yes | No |
| No workflow debugging | Yes | No |

## FAQ
### Is Cotera a Clay replacement?

Yes. Cotera does everything Clay does for data enrichment, plus AI agents that actually act on that data. Instead of building column-by-column workflows in a spreadsheet, you describe what you want and the agent handles enrichment, qualification, outreach, and CRM updates end-to-end.

### Can Cotera enrich leads like Clay?

Yes. Cotera pulls from the same data providers you already know -- Apollo, Hunter, Clearbit, LinkedIn, and others -- so your enrichment coverage is the same. Where it goes further: Cotera agents actually do things with that data. They qualify leads, write outreach, push updates to your CRM, and kick off follow-ups on their own.

### How does pricing compare between Cotera and Clay?

Clay's Launch plan is $185/month, and you pay extra for data credits on top of that. Cotera has a free tier (1,000 credits) and the Team plan runs $500/month with 100K credits and unlimited seats baked in. If your team does more than basic enrichment, Cotera tends to be cheaper overall.

### Do I need to be technical to use Cotera?

No. Cotera agents are built by describing what you want in plain English. There is no workflow builder to learn, no formulas to write, and no nodes to connect. If you can describe a task to a colleague, you can build a Cotera agent.

### What can Cotera do that Clay can't?

Cotera's AI agents can reason across multiple steps, handle unexpected data, and take actions across your entire tool stack. Clay is limited to sequential column-based enrichment. Cotera can also run agents over massive datasets (millions of records), build custom tools, and share agents across your team.