# Customer.io

> Manage customer data, track events, and monitor campaign performance through the Customer.io API.

Source: https://cotera.co/docs/reference/tools/individual-tools/customer-io

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**Authentication Type:** API Key\
**Description:** Manage customer data, track events, and monitor campaign performance through the Customer.io API.

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## Beta Notice

**This tool is currently in beta testing and not yet available for general use.**

To get the Customer.io tool added to your Cotera workspace, please contact our support team at [support.cotera.co](https://support.cotera.co).

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## Authentication

To authenticate, you'll need a Customer.io API Key. Learn how to create one in the [Customer.io API documentation](https://docs.customer.io/integrations/api/customerio-apis/?api=journeys).

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## Customer

Manage customer profiles in your Customer.io workspace.

### Create or Update Customer

Create a new customer profile, or update an existing one if it already exists, allowing you to maintain up-to-date customer information and attributes.

**Operation Type:** Mutation (Write)

### Delete Customer

Delete a customer profile from your Customer.io workspace, removing all associated data and event history.

**Operation Type:** Mutation (Write)

## Event

Track customer activities and interactions.

### Track Customer Event

Track an event for a specific customer to record their interactions, behaviors, and activities within your application.

**Operation Type:** Mutation (Write)

### Track Anonymous Event

Track an event for anonymous users before they are identified as customers, useful for monitoring pre-signup behavior.

**Operation Type:** Mutation (Write)

## Campaign

Retrieve campaign information and performance metrics.

### Get Campaign

Get detailed information about a specific campaign by ID, including its configuration, status, and settings.

**Operation Type:** Query (Read)

### Get All Campaigns

Get all campaigns in your workspace to retrieve a complete list of your marketing campaigns and their current states.

**Operation Type:** Query (Read)

### Get Campaign Metrics

Get performance metrics for a campaign, including delivery rates, open rates, click rates, and conversion statistics.

**Operation Type:** Query (Read)