# SimilarWeb

> Get website traffic analytics, rankings, and competitive insights.

Source: https://cotera.co/docs/reference/tools/individual-tools/similarweb

---

**Authentication Type:** API Key
**Description:** Get website traffic analytics, rankings, and competitive insights.

***

## Authentication

To authenticate, you'll need a RapidAPI key for the [SimilarWeb Insights API](https://rapidapi.com/dataloom/api/similarweb-insights/playground).

**Note:** The free plan includes 50 requests per month.

***

## Traffic Analytics

Retrieve comprehensive website traffic data and analytics.

### Get Traffic Data

Get detailed traffic analytics for a website including visitor metrics, traffic sources, country breakdown, rankings, and top keywords. Requires a valid domain name (e.g., "example.com").

**Operation Type:** Mutation (Write)

**Parameters:**

* **domain** `string` (required): The domain to get traffic data for (e.g., "example.com"). Use just the domain, not full URLs.

**Returns:**

* **SEOInsights** `object` (nullable): SEO insights including top keywords
  * **TopKeywords** `array of objects` (nullable): Top performing keywords
    * **CPC** `number` (nullable): Cost per click
    * **Volume** `number` (nullable): Search volume
    * **Name** `string` (nullable): Keyword name
    * **EstimatedValue** `number` (nullable): Estimated keyword value
* **SnapshotDate** `string` (nullable): Date when data was captured
* **Traffic** `object` (nullable): Traffic data
  * **Visits** `object` (nullable): Monthly visits by date (e.g., `{"2025-10-01": 6620152}`)
  * **TopCountryShares** `object` (nullable): Traffic share by country code (e.g., `{"US": 0.99}`)
  * **Sources** `object` (nullable): Traffic source breakdown
    * **Paid Referrals** `number` (nullable): Paid referrals traffic percentage
    * **Referrals** `number` (nullable): Referral traffic percentage
    * **Social** `number` (nullable): Social media traffic percentage
    * **Direct** `number` (nullable): Direct traffic percentage
    * **Search** `number` (nullable): Search traffic percentage
    * **Mail** `number` (nullable): Email traffic percentage
  * **IsDataFromGa** `boolean` (nullable): Whether data is from Google Analytics
  * **Engagement** `object` (nullable): User engagement metrics
    * **TimeOnSite** `number` (nullable): Average time on site in seconds
    * **BounceRate** `number` (nullable): Site bounce rate
    * **PagesPerVisit** `number` (nullable): Average pages per visit
* **WebsiteDetails** `object` (nullable): Website details
  * **Domain** `string` (nullable): The domain
  * **Category** `string` (nullable): Website category
  * **Description** `string` (nullable): Site description
  * **Title** `string` (nullable): Site title
* **Rank** `object` (nullable): Ranking information
  * **CountryRank** `object` (nullable): Country-specific ranking
    * **Country** `string` (nullable): Country code
    * **Rank** `number` (nullable): Rank within country
  * **CategoryRank** `object` (nullable): Category ranking
    * **Rank** `number` (nullable): Category rank
    * **Category** `string` (nullable): Category name
  * **GlobalRank** `number` (nullable): Global website rank

**Example Usage:**

```json
{
  "domain": "example.com"
}
```

***

## Similar Sites

Find websites similar to a given domain.

### Get Similar Sites

Find websites similar to a given domain based on audience overlap and content similarity. Returns a list of related sites with their traffic metrics and rankings.

**Operation Type:** Query (Read)

**Parameters:**

* **domain** `string` (required): The domain to find similar sites for (e.g., "example.com"). Use just the domain, not full URLs.

**Returns:**

* **Category** `string` (nullable): Category of the queried domain
* **Description** `string` (nullable): Description of the queried domain
* **SimilarSites** `array of objects` (nullable): List of similar websites
  * **Domain** `string` (nullable): Similar site domain
  * **Visits** `number` (nullable): Monthly visits
  * **GlobalRank** `number` (nullable): Global rank of the similar site
  * **TopCountry** `object` (nullable): Top country for this site
    * **CountryName** `string` (nullable): Country name
    * **Rank** `number` (nullable): Rank in that country
    * **CountryCode** `string` (nullable): Two-letter country code
  * **Description** `string` (nullable): Site description
  * **Title** `string` (nullable): Site title
* **CategoryRank** `number` (nullable): Category rank of the queried domain
* **Domain** `string` (nullable): The queried domain
* **Visits** `number` (nullable): Monthly visits for the queried domain
* **Title** `string` (nullable): Title of the queried domain

**Example Usage:**

```json
{
  "domain": "example.com"
}
```

***

## Common Use Cases

**Competitive Analysis:**

* Compare website traffic metrics against competitors to identify market positioning
* Find similar websites to understand your competitive landscape
* Analyze competitor traffic sources to understand their marketing strategies
* Monitor competitor keyword performance and search engine optimization tactics

**Market Research:**

* Evaluate website categories and industry rankings for market sizing
* Analyze geographic traffic distribution to identify expansion opportunities
* Research traffic trends and seasonal patterns across different markets
* Discover related websites in your industry using similar sites analysis

**Digital Marketing Optimization:**

* Identify top-performing keywords to inform SEO and content strategies
* Analyze traffic source breakdown to optimize marketing channel allocation
* Monitor engagement metrics like bounce rate and time on site for performance benchmarking

**Business Intelligence:**

* Track website ranking changes over time to measure digital growth
* Analyze user engagement patterns to improve website design and content
* Generate competitive intelligence reports with traffic data and market insights
* Build prospect lists by finding websites similar to your best customers