# AI Demand Generation — Lead Scoring, Enrichment, Buying Committees & Pipeline

> AI agents that score accounts, enrich contacts, map buying committees, and generate pipeline. Replace your entire demand gen stack with agents that run in the background.

Source: https://cotera.co/solutions/demand-generation

---

## In this section
- [Account Scoring](https://cotera.co/solutions/demand-generation/account-scoring): Pulls 50+ signals. Returns a score and tells your rep what to do next.
- [Contact Enrichment](https://cotera.co/solutions/demand-generation/contact-enrichment): Checks Apollo, then LinkedIn, then Hunter. Stops when it finds the data.
- [Buying Committee](https://cotera.co/solutions/demand-generation/buying-committee): Economic buyer, champion, influencer, end user. Mapped with contact info.
- [Pipeline Generation](https://cotera.co/solutions/demand-generation/pipeline-generation): Researches every prospect like your best rep would. Then writes the email.
- [Signal Routing](https://cotera.co/solutions/demand-generation/signal-routing): Hot? Slack alert + sequence. Warm? Nurture. Cold? Re-score in 3 weeks.