# Apollo Market Intelligence

> Map your target market in minutes. Find ICP-matching companies, enrich with company data, and identify decision-makers — all in one workflow.

Source: https://cotera.co/solutions/marketing/apollo-market-intelligence

---

- **Team:** Marketing
- **Tools:** Apollo
- **Difficulty:** medium
- **Setup time:** 10 min
- **Time saved:** 3-4 hrs/analysis

## How it works
1. **Company Search** — Find companies matching your ICP by industry, size, funding, and keywords
2. **Company Enrichment** — Enrich each match with revenue, tech stack, and funding data
3. **Contact Discovery** — Find decision-makers at each company by title and seniority
4. **Market Map** — A ranked list of companies with profiles and contacts ready for outreach

## Example requests
- Map the Series B SaaS companies in the HR tech space with 50-200 employees — find their VP of Engineering
- Find fintech companies using Snowflake in their tech stack and identify the data leaders at each
- Build a market map of e-commerce platforms with $10M+ revenue and show me the marketing decision-makers

## Prompt

```markdown
## Task

Map a target market by searching for companies that match your ideal customer profile (ICP) criteria in Apollo. Enrich the top matches with full company data, then find decision-makers at those companies. Output a market map with company profiles and key contacts.

## Input

The user provides:
- ICP criteria: industry, company size, funding stage, location, technologies used, or keywords
- Target persona: job titles or departments to find at matched companies (e.g., "VP of Engineering", "Head of Marketing")
- Optional: number of companies to include (default: 10-15)

## Context

### Workflow

1. Use @Apollo/Search Organizations to find companies matching the ICP criteria — filter by industry, employee count, funding stage, location, or keywords
2. Use @Apollo/Enrich Company on the top matching companies to get full profiles — revenue, tech stack, funding history, and growth signals
3. Use @Apollo/Search People to find decision-makers at each enriched company — filter by job title, seniority, and department
4. Compile results into a structured market map with company profiles and contacts

### What to Extract

**For Each Company:**
- Company name and domain
- Industry and employee count
- Revenue range and funding stage
- Tech stack (relevant technologies)
- Key growth signals

**For Each Contact:**
- Name and job title
- Email address (if available)
- LinkedIn URL
- Seniority level and department

### Prioritization

- Rank companies by fit to the ICP criteria
- Flag companies with strong growth signals (recent funding, hiring, tech adoption)
- Prioritize contacts at the VP/Director level or above
- Note if multiple decision-makers exist at the same company

## Output

**Market Map: [Industry/Segment]**
**ICP Criteria:** [summary of filters used]
**Companies Found:** [count]

**Top Companies:**

For each company (ranked by fit):

**[Rank]. [Company Name]** — [domain]
- Industry: [industry] | Size: [employees] | Revenue: [range]
- Funding: [stage] — [last round details]
- Tech Stack: [relevant technologies]
- Growth Signal: [1-2 key signals]
- Decision-Maker: [Name], [Title] — [email] | [LinkedIn URL]

**Summary:**
- Total addressable companies found: [count]
- Companies with strong growth signals: [count]
- Decision-makers identified: [count]
- Recommended outreach priority: [top 3-5 companies and why]
```

## Related reading
- [Sales Intelligence Tools in 2026: What's Worth Paying For](https://cotera.co/articles/sales-intelligence-tools-guide.md)
- [Sales Intelligence Software: The Features You Pay For vs The Features You Use](https://cotera.co/articles/sales-intelligence-software-comparison.md)
- [B2B Sales Intelligence Tools: The Stack That Actually Closes Deals](https://cotera.co/articles/b2b-sales-intelligence-tools-guide.md)