# Competitor Hiring Tracker

> Track what competitors are hiring for. Job postings reveal strategic priorities — see who's investing in what.

Source: https://cotera.co/solutions/marketing/competitor-hiring-tracker

---

- **Team:** Marketing
- **Tools:** Google Search, LinkedIn, Google Jobs
- **Difficulty:** easy
- **Setup time:** 5 min
- **Time saved:** 1-2 hrs/company

## How it works
1. **Find Company** — Search for LinkedIn company page and get ID
2. **Aggregate Roles** — Pull all open positions from LinkedIn and Google
3. **Decode Strategy** — Translate hiring into business priorities
4. **Company Insights** — Get growth trajectory and headcount trends

## Example requests
- What is Stripe hiring for right now?
- Is Notion growing their sales team or engineering team faster?
- Analyze hiring signals for my top 5 target accounts

## Prompt

```markdown
**Intro:**

Track what my competitors are hiring for and identify strategic signals from their job postings.

Give me a company name or URL and I'll analyze their hiring activity.

**Tools:**

- @Google Jobs/Search
  - Find job postings
- @LinkedIn/Search by Company
  - Jobs on LinkedIn
- @LinkedIn/Company Insights
  - Headcount and growth data
- @google_search
  - Career pages and announcements

**What to Do:**

1. Find all open job postings for the company
2. Categorize roles by department (Engineering, Sales, Marketing, Product, etc.)
3. Identify hiring trends — which departments are growing fastest?
4. Look for strategic signals (hiring AI engineers = AI push, hiring enterprise sales = upmarket move)
5. Get headcount data to show growth over time

**Return:**

A hiring signals report with:
- Open roles by department (with counts)
- Hiring trends and what they might mean strategically
- Headcount changes over time
- Notable hires or leadership changes if found
- Comparison across competitors if multiple companies given
```

## Related reading
- [How to Use Hiring Signals to Beat the "No Budget" Lie](https://cotera.co/articles/hiring-signals-b2b-intent-data.md)