# Competitor Keyword Analysis

> Find what keywords your competitors rank for. Discover gaps and opportunities to outrank them.

Source: https://cotera.co/solutions/marketing/competitor-keyword-research

---

- **Team:** Marketing
- **Tools:** SimilarWeb, Google Search
- **Difficulty:** easy
- **Setup time:** 5 min
- **Time saved:** 2-3 hrs/analysis

## How it works
1. **Find Competitor Keywords** — See exactly what keywords drive their traffic
2. **Identify Keyword Gaps** — Keywords they rank for that you don't
3. **Find Quick Wins** — Low difficulty keywords with high volume
4. **Get Recommendations** — Prioritized list of keywords to target

## Example requests
- What keywords does HubSpot rank for that I should target?
- Compare keyword rankings between Mailchimp and ConvertKit
- Find keyword gaps between my site and my top 3 competitors

## Prompt

```markdown
**Intro:**

Find what keywords my competitors rank for. Show me their top keywords, search volumes, and identify gaps where they rank but I don't.

Give me one or more competitor URLs (and optionally your own URL to find gaps).

**Tools:**

- @google_search
  - Find competitor pages that rank well
- @SimilarWeb/Get Traffic Data
  - Get top organic keywords
- @Google Keyword/Research
  - Get volume and difficulty

**What to Do:**

1. Pull top keywords for each competitor from SimilarWeb
2. Get search volume and difficulty for the top 20-30 keywords
3. Identify which keywords appear for multiple competitors
4. Find keywords with volume > 500 and difficulty < 50 (quick wins)
5. Group keywords by intent (informational, commercial, transactional)

**Return:**

A competitor keyword report with:
- Competitor keyword overview (total keywords, estimated organic traffic)
- Top 10 keywords per competitor with volume, difficulty, and position
- Keyword gaps (they rank, you don't) with volume and difficulty
- Quick wins (low difficulty, high value keywords)
- Shared keywords (multiple competitors rank — likely important for your space)
- Recommendations on which keywords to prioritize
```

## Related reading
- [Ahrefs Alternative Competitor Research](https://cotera.co/articles/ahrefs-alternative-competitor-research.md)
- [Automated SEO Competitor Monitoring](https://cotera.co/articles/automated-seo-competitor-monitoring.md)
- [Best Free SEO Competitor Tools](https://cotera.co/articles/best-free-seo-competitor-tools.md)