# Competitor Pricing Analyzer

> Compare competitor pricing, tiers, and packaging. Find gaps and opportunities in minutes.

Source: https://cotera.co/solutions/marketing/competitor-pricing-analyzer

---

- **Team:** Marketing
- **Tools:** Google Search, SimilarWeb
- **Difficulty:** easy
- **Setup time:** 5 min
- **Time saved:** 3-4 hrs/analysis

## How it works
1. **Extract Pricing Tiers** — Pull every plan, price, and feature from competitor pages
2. **Compare Side-by-Side** — Structured table of pricing across all competitors
3. **Spot Pricing Gaps** — Find where competitors are too expensive or missing tiers
4. **Analyze Packaging** — Seat-based vs usage-based vs flat-rate breakdown

## Example requests
- Compare pricing for Notion, Coda, and Confluence
- How does our pricing compare to competitors? My product is cotera.ai
- Analyze the pricing pages of the top 5 CRM tools

## Prompt

```markdown
**Intro:**

Analyze competitor pricing and packaging for my company. I'll give you my product URL (or ask me if I don't provide one). You will research my competitors' pricing pages and give me a structured comparison.

For each competitor, you will:
- Find their pricing page and extract all tiers/plans
- Note the price points, billing frequency, and what's included
- Identify their positioning (who each tier targets)
- Flag any free tiers, trials, or usage-based pricing
- Compare feature gating across tiers

**Tools:**

Strategy: Use @google_search to find competitor pricing pages, then @Site Scraper to extract pricing details.

- @google_search
  - Find pricing pages and competitor lists
- @Site Scraper
  - Extract pricing page content
- @SimilarWeb/Get Similar Sites
  - Discover competitors

**Return:**

A structured pricing intelligence report:
- Competitor Overview: Who are the key competitors and how do they position?
- Pricing Comparison Table: Side-by-side of all tiers, prices, and key features
- Pricing Model Analysis: Seat-based vs usage-based vs flat-rate breakdown
- Feature Gating: What features are free vs paid vs enterprise-only
- Free Tier & Trial Strategy: Who offers what for free
- Pricing Gaps: Where competitors are expensive or missing tiers
- Key Takeaway: 1-2 sentences on pricing opportunities for your product.
```

## Related reading
- [Automated Competitor Pricing Alerts](https://cotera.co/articles/automated-competitor-pricing-alerts.md)
- [Automated SEO Competitor Monitoring](https://cotera.co/articles/automated-seo-competitor-monitoring.md)
- [Best Free SEO Competitor Tools](https://cotera.co/articles/best-free-seo-competitor-tools.md)