# Competitor Review Analysis

> Turn competitor reviews into messaging gold. Find what customers hate about alternatives and position against it.

Source: https://cotera.co/solutions/marketing/competitor-review-analysis

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- **Team:** Marketing
- **Tools:** Google Search, Trustpilot
- **Difficulty:** easy
- **Setup time:** 5 min
- **Time saved:** 2-3 hrs/competitor

## How it works
1. **Find Trustpilot** — Search to find the competitor on Trustpilot
2. **Find Patterns** — Identify recurring complaints across reviews
3. **Extract Quotes** — Pull real customer language you can reference
4. **Messaging Angles** — Get specific positioning suggestions

## Example requests
- What do people hate about Mailchimp?
- Analyze Shopify reviews for pain points we can target
- Compare negative reviews for Monday.com vs Asana vs ClickUp

## Prompt

```markdown
## Task

Given a competitor name, use @google_search to find their Trustpilot page, then use @Trustpilot/Get Reviews to analyze what customers love and hate about them.

**Example:** Analyze reviews for "Zendesk" to find messaging opportunities for a competing support tool.

## Input

The user will provide a competitor name or list of competitors.

**Example:** "Intercom" or "Compare Freshdesk vs Zendesk vs Help Scout"

## Context

### What to Search For

From negative reviews:
- Repeated complaints (these are positioning opportunities)
- Features customers wish existed
- Service/support issues
- Pricing concerns

From positive reviews:
- What keeps customers loyal (competitive moats)
- Features they can't live without
- Unexpected use cases

### Search Strategy

1. Search for the competitor's Trustpilot page
2. Use the domain to get reviews from Trustpilot
3. Pull 2-3 pages of reviews (mix of ratings)
4. Categorize complaints and praise into themes
5. Identify patterns that appear 3+ times

### What Counts as a Valid Result

- Focus on recent reviews (last 12 months)
- Weight verified purchases higher
- Ignore one-off complaints with no pattern
- Look for emotional language (strong signal)

## Output

**Overall Score:** Trustpilot rating + one-line summary of sentiment.

**What Customers Love:** Top 3 strengths competitors should be worried about.

**Pain Points (Your Opportunities):**
- Pain point 1: Quote + how you could position against this
- Pain point 2: Quote + how you could position against this
- Pain point 3: Quote + how you could position against this

**Messaging Angles:** 2-3 specific claims you could make based on competitor weaknesses.
```

## Related reading
- [How To Do SEO Competitor Analysis](https://cotera.co/articles/how-to-do-seo-competitor-analysis.md)
- [SEO Competitor Analysis Ai](https://cotera.co/articles/seo-competitor-analysis-ai.md)
- [Automated SEO Competitor Monitoring](https://cotera.co/articles/automated-seo-competitor-monitoring.md)