# Competitor Traffic Analysis

> See exactly how much traffic your competitors get, where it comes from, and what keywords they rank for.

Source: https://cotera.co/solutions/marketing/competitor-traffic-analysis

---

- **Team:** Marketing
- **Tools:** Google Search
- **Difficulty:** medium
- **Setup time:** 10 min
- **Time saved:** 1-2 hrs/week

## How it works
1. **Traffic Metrics** — Monthly visits, rankings, and growth trends
2. **Source Breakdown** — Direct, organic, paid, social, and referral split
3. **Keyword Intel** — Top organic and paid keywords by competitor
4. **Find Competitors** — Discover similar sites you might have missed

## Example requests
- Compare traffic for Webflow vs Squarespace vs Wix
- How much traffic does Linear get and where does it come from?
- Which project management tool has the most organic search traffic?

## Prompt

```markdown
## Task

Use @SimilarWeb/Get Traffic Data to analyze website traffic and rankings for competitors, then use @SimilarWeb/Get Similar Sites to discover related competitors you might have missed.

**Example:** Compare traffic between "notion.so", "coda.io", and "airtable.com" to see who's winning.

## Input

The user will provide one or more competitor domains.

**Example:** "monday.com vs asana.com vs clickup.com" or just "figma.com"

## Context

### What to Search For

Traffic metrics:
- Monthly visits and trend (growing/declining)
- Global and country-specific rankings
- Traffic sources (direct, search, social, referral)

SEO data:
- Top organic keywords driving traffic
- Paid keywords they're bidding on
- Search volume and CPC for key terms

Competitive landscape:
- Similar sites (potential competitors you missed)
- Who's in the same consideration set

### Search Strategy

1. Pull traffic data for each competitor domain
2. Compare key metrics side by side
3. Look for patterns: who's growing, who's paid-heavy vs organic
4. Use similar sites to find adjacent competitors

### What Counts as a Valid Result

- Focus on recent data (last 3 months)
- Flag significant changes (>20% month-over-month)
- Note if a competitor is too small for reliable data

## Output

**Traffic Comparison Table:**
| Domain | Monthly Visits | Rank | Top Traffic Source | Trend |
|--------|---------------|------|-------------------|-------|

**Who's Winning:** 1-2 sentences on who has momentum and why.

**SEO Insights:**
- Top keywords each competitor ranks for
- Any keywords one competitor owns that others don't

**Traffic Sources:** Where does each competitor get traffic? (Direct = brand, Search = content/SEO, Paid = budget)

**Hidden Competitors:** Similar sites worth monitoring.
```

## Related reading
- [How To Do SEO Competitor Analysis](https://cotera.co/articles/how-to-do-seo-competitor-analysis.md)
- [SEO Competitor Analysis Ai](https://cotera.co/articles/seo-competitor-analysis-ai.md)
- [Automated SEO Competitor Monitoring](https://cotera.co/articles/automated-seo-competitor-monitoring.md)