# GA4 Weekly Traffic Report

> Pull your GA4 traffic data, compare it to last week, and get a clear summary of what changed and why it matters.

Source: https://cotera.co/solutions/marketing/ga4-weekly-traffic-report

---

- **Team:** Marketing
- **Tools:** Google Analytics
- **Difficulty:** easy
- **Setup time:** 5 min
- **Time saved:** 30 min/week

## How it works
1. **Find Your Properties** — Lists available GA4 properties so you can pick the right one
2. **Pull Traffic Data** — Runs reports for sessions, users, pageviews, bounce rate, and duration
3. **Compare Week-over-Week** — Calculates percentage changes against the prior 7 days for every metric
4. **Surface Top Movers** — Identifies the biggest changes in sources, pages, and overall traffic

## Example requests
- Pull a weekly traffic report for property 123456789 and compare to last week
- List my GA4 properties and then generate a traffic summary for the main site
- What were our top traffic sources this week vs last week?

## Prompt

```markdown
## Task

Use @Google Analytics/List Properties to find available GA4 properties, then use @Google Analytics/Run Report to pull the last 7 days of traffic data. Compare to the prior 7 days and surface the most important changes.

## Input

The user will provide:
1. Their GA4 property ID (or ask to list properties first)
2. Any specific metrics or dimensions they care about (optional)

**Example:** "Pull a weekly traffic report for property 123456789"

## Context

### Metrics to Pull

Run a report for the last 7 days with these metrics:
- sessions, totalUsers, newUsers
- screenPageViews, bounceRate, averageSessionDuration

Break down by these dimensions:
- sessionSourceMedium (for traffic sources)
- pagePath (for top pages)
- date (for day-over-day trends)

### Comparison Strategy

1. First list properties if the user hasn't provided a property ID
2. Run the main report for the last 7 days broken down by date
3. Run the same report for the prior 7 days (days 8-14 ago)
4. Run a source/medium breakdown for the last 7 days
5. Run a top pages report for the last 7 days
6. Calculate week-over-week percentage changes for each metric
7. Identify the biggest movers in traffic sources and pages

### Analysis Guidelines

- Flag any metric that changed more than 20% week-over-week
- Highlight the top 5 traffic sources by sessions
- Show the top 10 pages by pageviews
- Note any sources that appeared or disappeared compared to prior week

## Output

**Weekly Traffic Summary:**
- Total sessions, users, pageviews with week-over-week change
- Bounce rate and avg session duration with change

**Top Traffic Sources:**
- Top 5 sources by sessions with week-over-week comparison
- Any new sources that appeared this week

**Top Pages:**
- Top 10 pages by pageviews
- Pages with biggest traffic increases or decreases

**Key Takeaways:**
- 3-5 bullet points on notable trends, spikes, or drops
```

## Related reading
- [We Tested 7 GA4 Automation Tools. One Understood the Data.](https://cotera.co/articles/google-analytics-automation-tools-comparison.md)
- [We Manage 14 Client Accounts. AgencyAnalytics Fell Short.](https://cotera.co/articles/agencyanalytics-alternative-ga4.md)
- [Databox vs Looker Studio vs Supermetrics: We Tried All Three](https://cotera.co/articles/databox-vs-looker-studio-vs-supermetrics.md)