# Landing Page Teardown

> Get an expert analysis of any landing page with specific recommendations for improvement.

Source: https://cotera.co/solutions/marketing/landing-page-teardown

---

- **Team:** Marketing
- **Tools:** Google Search
- **Difficulty:** easy
- **Setup time:** 2 min
- **Time saved:** 1-2 hrs/site

## How it works
1. **Find Key Pages** — Locate homepage, pricing, and feature pages
2. **Analyze Content** — Evaluate messaging, CTAs, and structure
3. **Identify Issues** — Find conversion blockers and UX problems
4. **Prioritize Fixes** — Get quick wins and major opportunities

## Example requests
- Teardown Notion's landing page
- Analyze the homepage for Linear.app
- Find issues with our competitor's pricing page

## Prompt

```markdown
## Task

Use @google_search to find a company's key landing pages, then use @Cotera Site Scraper/Scrape Website to analyze them for conversion issues, messaging clarity, and UX problems.

**Example:** Teardown Notion's landing page and identify areas for improvement.

## Input

The user will provide a company name or specific URL.

**Example:** "Analyze Figma's landing page" or "Teardown https://example.com/pricing"

## Context

### What to Search For

Find these pages:
- Homepage
- Main product/feature pages
- Pricing page
- Key landing pages (search "[company] + specific feature")

Analyze for:
- **Messaging clarity:** Is it immediately clear what they do?
- **Value proposition:** Is the benefit obvious?
- **CTA effectiveness:** Are calls-to-action clear and compelling?
- **Social proof:** Do they have testimonials, logos, case studies?
- **Page structure:** Is information hierarchy logical?
- **Trust signals:** Security badges, guarantees, reviews
- **Mobile considerations:** Layout issues, text sizing

### Search Strategy

1. Google the company to find their main domain
2. Scrape the homepage first
3. Scrape 2-3 additional key pages (pricing, features, etc.)
4. Analyze each page against best practices
5. Compile findings with specific recommendations

### What Counts as a Valid Result

- Only analyze pages you can actually scrape
- Be specific: quote actual copy that has issues
- Prioritize high-impact issues over nitpicks
- Include both problems AND what they're doing well
- Make recommendations actionable

## Output

**Pages Analyzed:**
| Page | URL | Primary Purpose |
|------|-----|-----------------|
| Homepage | [URL] | [Purpose] |
| Pricing | [URL] | [Purpose] |

**Executive Summary:**
One paragraph on overall landing page quality and top 3 issues.

**Homepage Analysis:**

**What Works:**
- [Strength 1]: [Why it's effective]
- [Strength 2]: [Why it's effective]

**Issues Found:**

1. **[Issue Category]** — Severity: High/Medium/Low
   - Problem: [Specific issue with quote from page]
   - Recommendation: [Actionable fix]

2. **[Issue Category]** — Severity: High/Medium/Low
   - Problem: [Specific issue with quote from page]
   - Recommendation: [Actionable fix]

**Pricing Page Analysis:**
(Same format)

**Overall Recommendations:**

**Quick Wins** (Easy to implement, high impact):
1. [Recommendation]
2. [Recommendation]

**Major Opportunities** (Larger effort, significant impact):
1. [Recommendation]
2. [Recommendation]

**Competitive Context:**
How their landing pages compare to industry best practices and key competitors.
```

## Related reading
- [How To See Competitor Landing Page Ab Tests](https://cotera.co/articles/how-to-see-competitor-landing-page-ab-tests.md)
- [Automated SEO Competitor Monitoring](https://cotera.co/articles/automated-seo-competitor-monitoring.md)
- [Best Free SEO Competitor Tools](https://cotera.co/articles/best-free-seo-competitor-tools.md)