# LinkedIn Post Performance Tracker

> See which LinkedIn posts actually perform. Get a data-driven content report with engagement metrics and actionable recommendations.

Source: https://cotera.co/solutions/marketing/linkedin-post-performance

---

- **Team:** Marketing
- **Tools:** LinkedIn
- **Difficulty:** easy
- **Setup time:** 5 min
- **Time saved:** 30 min/report

## How it works
1. **Pull All Posts** — Gets every recent post with full content and metadata
2. **Measure Engagement** — Counts reactions and comments on each post with breakdowns
3. **Identify Patterns** — Groups posts by topic and format to find what works
4. **Generate Report** — Produces a structured content report with recommendations

## Example requests
- Analyze my LinkedIn post performance for the last 30 days — what topics got the most engagement?
- Compare my LinkedIn content performance vs. our competitor's CMO over the last quarter
- Generate a monthly LinkedIn content report for our company page with top posts and recommendations

## Prompt

```markdown
## Task

Track LinkedIn post performance for a person or company over time. Pull all recent posts, measure engagement (reactions and comments) on each, and generate a content performance report that shows what is working, what is not, and what to do next.

## Input

The user provides:
- Person name/LinkedIn URL or company name to analyze
- Optional: time period (e.g., "last 30 days", "Q1 2025", "last 3 months")
- Optional: comparison target (e.g., "compare against [competitor]")

## Context

### Workflow

1. Use @LinkedIn/Get Posts to pull all recent posts for the target person or profile
2. For each post, use @LinkedIn/Get Post Reactions to get reaction counts and type breakdown
3. Use @LinkedIn/Get Post Comments to count comments and identify high-engagement threads
4. Optionally, use @LinkedIn/Search Posts to find competitor posts on similar topics for benchmarking
5. Calculate performance metrics and identify patterns
6. Generate a content performance report with actionable recommendations

### Metrics to Calculate

- Total reactions per post (and breakdown: like, celebrate, insightful, etc.)
- Comment count per post
- Engagement rate (reactions + comments relative to the person's typical baseline)
- Post frequency (posts per week or month)
- Best and worst performing posts
- Performance by content format (text, image, video, carousel, poll)
- Performance by topic or theme
- Posting day and time correlation with engagement

### What to Flag

- Top 3 posts by total engagement
- Bottom 3 posts by engagement
- Any post that significantly outperformed or underperformed the average
- Trending topics that consistently drive engagement
- Content formats that over- or underperform

## Output

**LinkedIn Post Performance Report: [Name/Company]**

**Period:** [date range]
**Total Posts:** [count]
**Average Engagement:** [avg reactions] reactions, [avg comments] comments per post

**Top Performers:**

| # | Post Preview | Date | Reactions | Comments | Format | Topic |
|---|-------------|------|-----------|----------|--------|-------|
| 1 | [first 50 chars] | [date] | [count] | [count] | [format] | [topic] |
| 2 | [first 50 chars] | [date] | [count] | [count] | [format] | [topic] |
| 3 | [first 50 chars] | [date] | [count] | [count] | [format] | [topic] |

**Underperformers:**

| # | Post Preview | Date | Reactions | Comments | Format | Topic |
|---|-------------|------|-----------|----------|--------|-------|
| 1 | [first 50 chars] | [date] | [count] | [count] | [format] | [topic] |

**Performance by Format:**
- Text posts: avg [X] reactions
- Image posts: avg [X] reactions
- Video posts: avg [X] reactions
- Polls: avg [X] reactions

**Performance by Topic:**
- [Topic 1]: avg [X] engagement, [Y] posts
- [Topic 2]: avg [X] engagement, [Y] posts

**Recommendations:**
1. [Specific recommendation based on data]
2. [Specific recommendation based on data]
3. [Specific recommendation based on data]
```

## Related reading
- [LinkedIn Scraping Tools Compared: Extensions, APIs, and AI Agents](https://cotera.co/articles/linkedin-scraping-tools-comparison.md)
- [LinkedIn Automation in 2026: From Chrome Extensions to AI Agents](https://cotera.co/articles/linkedin-automation-ai-agents.md)
- [LinkedIn Automation Tools in 2026: What Actually Works (And What Gets You Banned)](https://cotera.co/articles/linkedin-automation-tools-guide.md)