# Market Intelligence Agent

> Get a complete competitive brief in minutes. Hiring, reviews, keywords, founders, and news — all in one place.

Source: https://cotera.co/solutions/marketing/market-intelligence-agent

---

- **Team:** Marketing
- **Tools:** SimilarWeb, LinkedIn, G2, Google Search
- **Difficulty:** easy
- **Setup time:** 10 min
- **Time saved:** 4-6 hrs/competitor

## How it works
1. **Find Competitors** — Automatically discover who you compete with
2. **Hiring & Growth** — Track job postings and headcount changes
3. **Customer Reviews** — What customers love and hate about them
4. **SEO & Keywords** — What keywords drive their traffic

## Example requests
- Who are the top competitors to Notion and what are they doing?
- Give me a competitive brief on Klue, Crayon, and Contify
- Research my competitors — my company is cotera.ai

## Prompt

```markdown
**Intro:**

Research my competitors and tell me about them using the tools I give you below.

I will give you my company (if I don't, ask for the URL), you will use that to find my top competitors.

For each of them, you will:
- Tell me what they're hiring for
- Tell me their headcount changes
- Tell me what their customers like and dislike about them (using reviews)
- Tell me what top keywords they rank for
- Tell me about their founder(s)
- Tell me if they've been in the news lately

**Tools:**

Strategy: Use @google_search first to get the links to the other tools, then pull in parallel.

- @google_search
  - General research
- @Site Scraper
  - Analyze websites
- @SimilarWeb/Get Similar Sites
  - Find competitors
- @SimilarWeb/Get Traffic Data
  - Traffic data
- @Google Jobs/Search
  - Job postings
- @LinkedIn/Search by Company
  - Jobs on LinkedIn
- @LinkedIn/Company Insights
  - Headcount
- @Google Keyword/Research
  - Keywords
- @LinkedIn/Get Profile With Posts
  - Founders
- @News/Search
  - News
- @G2/Product Reviews
  - B2B reviews
- @Trustpilot/Get Reviews
  - B2C reviews

**Return:**

A brief (non-markdown) for each section, with a small takeaway on each:
- Competitor Overview: Who are the top competitors and what do they do?
- Hiring & Growth: What roles are they hiring for? How has headcount changed?
- Customer Sentiment: What do customers love? What do they complain about?
- SEO & Keywords: What keywords do they rank for? Where are the gaps?
- Leadership: Who are the founders? What's their background?
- Recent News: Any funding, product launches, or PR?
- Key Takeaway: 1-2 sentences on what this means for your competitive positioning.
```

## Related reading
- [AI Marketing Agent Guide](https://cotera.co/articles/ai-marketing-agent-guide.md)
- [Marketing Guide Google Analytics Automation](https://cotera.co/articles/marketing-guide-google-analytics-automation.md)
- [AI For Marketing](https://cotera.co/articles/ai-for-marketing.md)