# Negative Mentions Tracker

> Monitor what people are complaining about on Twitter and review sites.

Source: https://cotera.co/solutions/marketing/negative-mentions-tracker

---

- **Team:** Marketing
- **Tools:** Google Search, Twitter, Trustpilot
- **Difficulty:** medium
- **Setup time:** 5 min
- **Time saved:** 1-2 hrs/company

## How it works
1. **Search Complaints** — Find negative discussions via Google
2. **Monitor Twitter** — Pull recent tweets and sentiment
3. **Track Reviews** — Get recent Trustpilot complaints
4. **Find Patterns** — Categorize issues by frequency and severity

## Example requests
- What are people complaining about with Zendesk?
- Track negative mentions of our competitor HubSpot
- Monitor recent complaints about [Company Name]

## Prompt

```markdown
## Task

Use @google_search to find negative discussions about a company, then use @Twitter/Get Profile and @Twitter/Get Tweets to check their social mentions, and @Trustpilot/Get Reviews to find recent complaints. Compile a reputation report with actionable insights.

**Example:** Track negative mentions of Comcast to understand current pain points customers are vocal about.

## Input

The user will provide a company name.

**Example:** "What are people complaining about with United Airlines?" or "Track negative mentions of [Competitor]"

## Context

### What to Search For

Google search patterns:
- "[Company] complaints"
- "[Company] problems"
- "[Company] sucks" (real search term people use)
- "[Company] alternative" (signals dissatisfaction)
- "[Company] vs" (comparison shopping signals)

Twitter analysis:
- Recent tweets mentioning the company
- Replies to company's tweets (often complaints)
- Ratio of positive to negative sentiment

Trustpilot deep dive:
- Focus on 1-2 star reviews
- Recent reviews (last 30-90 days)
- Recurring themes in complaints

### Search Strategy

1. Google for recent complaints and discussions
2. Get the company's Twitter profile
3. Pull recent tweets from/about them
4. Get Trustpilot reviews sorted by recent
5. Identify patterns and categorize complaints

### What Counts as a Valid Result

- Only report actual mentions found — don't fabricate
- Include dates/timestamps when available
- Prioritize recent mentions (last 30-90 days)
- Distinguish between one-off rants and systemic issues
- Note volume: Is this a few complaints or a pattern?

## Output

**Reputation Snapshot:**
- Trustpilot Rating: X/5 (Y reviews)
- Recent Complaint Volume: High / Medium / Low
- Primary Issue Categories: [Top 3]

**Google Search Findings:**
What people are searching for and discussing:
- "[Search term]" — [What this reveals]
- Key articles/threads found: [Links if significant]

**Twitter Analysis:**
- Company handle: @[handle]
- Follower count: X
- Recent sentiment: [Analysis]
- Notable negative tweets:
  - "[Tweet excerpt]" — @[user], [date]
  - "[Tweet excerpt]" — @[user], [date]

**Trustpilot Complaints (Recent):**
Sorted by most recent 1-2 star reviews:

1. **[Issue Category]** — [Date]
   > "[Quote from review]"

2. **[Issue Category]** — [Date]
   > "[Quote from review]"

3. **[Issue Category]** — [Date]
   > "[Quote from review]"

**Pattern Analysis:**
| Issue Category | Frequency | Severity | Trend |
|---------------|-----------|----------|-------|
| [Issue 1] | X mentions | High/Med/Low | Growing/Stable/Declining |

**Actionable Insights:**

For Sales (if tracking a competitor):
- Key pain points to address in outreach
- Timing opportunities (recent incidents)
- Proof points to use

For Marketing (if tracking your own brand):
- Issues requiring response/PR
- Product feedback to escalate
- Reputation risks to monitor
```

## Related reading
- [Automated SEO Competitor Monitoring](https://cotera.co/articles/automated-seo-competitor-monitoring.md)
- [Best Free SEO Competitor Tools](https://cotera.co/articles/best-free-seo-competitor-tools.md)
- [Competitor SEO Tracking Guide](https://cotera.co/articles/competitor-seo-tracking-guide.md)