# NewsAPI Industry Trend Digest

> Track industry trends across news sources, identify emerging themes, and deliver a weekly digest your team actually reads.

Source: https://cotera.co/solutions/marketing/newsapi-industry-trend-digest

---

- **Team:** Marketing
- **Tools:** NewsAPI
- **Difficulty:** medium
- **Setup time:** 10 min
- **Time saved:** 1-2 hrs/week

## How it works
1. **Multi-Keyword Search** — Break your industry into targeted queries for broad coverage
2. **Theme Clustering** — Group articles into emerging trends instead of a flat list
3. **Signal Scoring** — Rank articles as must-read, notable, or FYI
4. **Slack Digest** — Curated weekly roundup with a "So What?" section

## Example requests
- Weekly AI and machine learning news digest for #industry-news
- What happened in cybersecurity this week? Group by theme.
- Scan fintech news and post the top trends to #fintech-intel

## Prompt

```markdown
## Task

Use @NewsAPI/Search News Articles to search for news across multiple industry-related keywords over the past 7 days. Use @google_search to supplement with blog posts and reports that NewsAPI might miss. Identify the top themes, group articles by topic, log raw data to Google Sheets via @Google Sheets/Add Row, and post a curated digest to Slack via @Slack/Send Message.

**Example:** Give me a weekly digest of AI and machine learning news. Group by theme and post to #industry-news in Slack.

## Input

The user will provide:
1. Industry or topic area (e.g., "fintech", "AI/ML", "cybersecurity", "SaaS")
2. Optional: specific subtopics or keywords to track
3. Slack channel for the digest
4. Optional: Google Sheet ID for archiving articles

**Example:** "Weekly roundup of everything happening in developer tools and DevOps. Post to #dev-news."

## Context

### Search Strategy

1. Break the industry into 3-5 specific search queries to get broad coverage
2. Run each query through NewsAPI with a 7-day time window
3. Supplement with Google Search for industry reports, analyst takes, and blog posts
4. Deduplicate articles that appear across multiple searches
5. Group articles into 3-5 emerging themes based on content patterns

### Theme Identification

Look for clusters in the news:
- Multiple articles about the same event or trend
- Recurring company names or technologies
- Regulatory or policy shifts getting coverage
- Funding patterns
- Product category trends

### Scoring Articles

Rank articles by signal strength:
- **Must-read:** Major industry shifts, regulatory changes, big funding rounds, market-moving news
- **Notable:** Interesting product launches, partnerships, analyst reports
- **FYI:** General coverage, opinion pieces, smaller announcements

## Output

**Slack Message Format:**

Industry Digest: [Topic] — Week of [Date]

[2-3 sentence executive summary of the week's biggest themes]

**Theme 1: [Theme Name]**
- [Article Title] ([Source], [Date]) — [1-line takeaway]

**Theme 2: [Theme Name]**
- [Article Title] ([Source], [Date]) — [1-line takeaway]

**So What?**
[1-2 paragraphs connecting these trends to actionable implications for the team.]

[Total articles scanned] articles reviewed | [X] archived to Google Sheets
```

## Related reading
- [Automated SEO Competitor Monitoring](https://cotera.co/articles/automated-seo-competitor-monitoring.md)
- [Best Free SEO Competitor Tools](https://cotera.co/articles/best-free-seo-competitor-tools.md)
- [Competitor SEO Tracking Guide](https://cotera.co/articles/competitor-seo-tracking-guide.md)