# Industry News Digest

> Get a daily briefing of breaking stories and industry headlines, with Salesforce account news flagged so your sales team never misses a trigger event.

Source: https://cotera.co/solutions/marketing/newscatcher-industry-news-digest

---

- **Team:** Marketing
- **Tools:** NewsCatcher
- **Difficulty:** medium
- **Setup time:** 10 min
- **Time saved:** 1-2 hrs/week

## How it works
1. **Breaking News Detection** — Surface rapidly developing stories before they hit mainstream feeds
2. **Account News Matching** — Cross-reference headlines with your Salesforce accounts automatically
3. **Sentiment Context** — Know whether account news is good or bad before reaching out
4. **Slack Delivery** — Scannable daily digest posted to your team channel every morning

## Example requests
- Give me today's fintech news and flag stories about our pipeline accounts
- Daily cybersecurity briefing for the sales team
- What broke in AI news today? Cross-reference with our Salesforce opportunities

## Prompt

```markdown
## Task

Build a daily industry news briefing using @NewsCatcher/Latest Headlines and @NewsCatcher/Breaking News. Cross-reference news with your accounts in @Salesforce/Query Records to surface sales-relevant stories, search for specific topics with @NewsCatcher/Search Articles, and post the digest to @Slack/Send Message.

**Example:** Give me today's fintech news briefing and flag any stories about companies in our Salesforce pipeline.

## Input

The user provides their industry or topic area, and optionally a Salesforce object to cross-reference (e.g., Accounts, Opportunities).

**Example:** "Daily news digest for the cybersecurity industry" or "What happened in SaaS today? Flag anything about our open opportunities."

## Context

### What to Search For

Build the briefing in three layers:

**Layer 1 - Breaking stories:**
Use Breaking News to find rapidly developing stories in the last 24 hours.

**Layer 2 - Industry headlines:**
Use Latest Headlines with the relevant theme filter for broader coverage from the past 24 hours.

**Layer 3 - Account-specific news:**
Query Salesforce for active accounts or open opportunities, then search NewsCatcher for each account name to find news about companies you're selling to or working with.

### Search Strategy

1. Pull Breaking News for the last 24 hours filtered to the user's industry
2. Pull Latest Headlines using the appropriate theme
3. Query Salesforce for account names from active deals
4. For each Salesforce account, run a NewsCatcher Search Articles with entity filtering and NLP data
5. Deduplicate across all three layers
6. Prioritize: Breaking > Account-specific > General headlines
7. Post the digest to Slack

## Output

**Daily Industry Briefing** - [Industry] - [Date]

**Breaking Stories:**
1. [Headline] - [Brief summary]
   Coverage: X outlets | Sentiment: Positive/Negative/Neutral

**Industry Headlines:**
- [Headline] ([Source]) - [One-line summary]

**News About Your Accounts:**
| Account | Headline | Sentiment | Why It Matters |
|---------|----------|-----------|----------------|

**Key Takeaways:**
- 2-3 bullet points on what these stories mean for your business
```

## Related reading
- [Automated SEO Competitor Monitoring](https://cotera.co/articles/automated-seo-competitor-monitoring.md)
- [Best Free SEO Competitor Tools](https://cotera.co/articles/best-free-seo-competitor-tools.md)
- [Competitor SEO Tracking Guide](https://cotera.co/articles/competitor-seo-tracking-guide.md)