# PR & Media Coverage Monitor

> Track every press mention of your brand, measure sentiment over time, and find the journalists who matter most to your story.

Source: https://cotera.co/solutions/marketing/newscatcher-pr-media-monitor

---

- **Team:** Marketing
- **Tools:** NewsCatcher
- **Difficulty:** medium
- **Setup time:** 10 min
- **Time saved:** 1-2 hrs/week

## How it works
1. **Coverage Discovery** — Find every article mentioning your brand with entity-level filtering
2. **Sentiment Tracking** — See how the press feels about you with real NLP sentiment scores
3. **Journalist Intel** — Identify who covered you and get their contact info via Apollo
4. **Auto-Logged to Sheets** — Every media hit gets added to your coverage tracking spreadsheet

## Example requests
- Show me all press coverage of Stripe from the last 2 weeks
- Track media mentions of our CEO and find the journalists who wrote about us
- How is our press coverage sentiment trending compared to last month?

## Prompt

```markdown
## Task

Monitor press coverage for your brand using @NewsCatcher/Search Articles with NLP enrichment. Supplement with @NewsCatcher/Latest Headlines to catch trending coverage, use @google_search for press releases and blog mentions, log all media hits to @Google Sheets/Append Row, and use @Apollo/Search People to find contact details for journalists covering your space.

**Example:** Pull all press coverage for "Cotera" in the last 30 days, show me which journalists covered us, and find their contact info.

## Input

The user provides their brand name (or domain), an optional list of product names or executives to track, and a time range.

**Example:** "Show me all press coverage of Stripe from the last 2 weeks" or "Track media mentions of our CEO Jane Smith and our product LaunchPad"

## Context

### What to Search For

Track these categories of press coverage:
- Earned media: articles where journalists mention your brand organically
- Press release pickups: how widely your announcements spread
- Executive mentions: coverage quoting or referencing leadership
- Product reviews and comparisons where your brand appears
- Industry roundups that include your company

### Search Strategy

1. Search NewsCatcher with entity name filtering and NLP data enabled
2. Run a second search with any key executive names or product names
3. Check Latest Headlines for any trending coverage in your vertical
4. Google Search for press releases and reviews
5. For each article found, extract the journalist name
6. Use Apollo Search People to find email and LinkedIn for journalists
7. Append each media hit to Google Sheets

## Output

**Media Coverage Report** (for the requested time range)

**Summary:**
- Total media hits: X articles across Y outlets
- Overall sentiment: Positive/Mixed/Negative
- Top outlet by coverage volume: [Outlet Name]

**Coverage Breakdown:**
| Date | Outlet | Journalist | Headline | Sentiment | Link |

**Journalist Contacts** (from Apollo):
| Journalist | Outlet | Email | LinkedIn |

**Sentiment Trend:**
- Are articles getting more positive or negative over time?

**Recommendations:**
- Journalists worth building relationships with
- Outlets to pitch that cover your competitors but haven't covered you yet

**Google Sheet updated** with full coverage log.
```

## Related reading
- [Automated SEO Competitor Monitoring](https://cotera.co/articles/automated-seo-competitor-monitoring.md)
- [Competitor Price Monitoring Guide](https://cotera.co/articles/competitor-price-monitoring-guide.md)
- [How To Monitor Competitor Prices Automatically](https://cotera.co/articles/how-to-monitor-competitor-prices-automatically.md)