# Notion Competitive Intelligence Wiki

> Build a competitive intelligence wiki that actually stays current. Research competitors, structure the findings into Notion pages, and keep battlecards updated with the latest product changes and positioning moves.

Source: https://cotera.co/solutions/marketing/notion-competitive-intel-wiki

---

- **Team:** Marketing
- **Tools:** Notion
- **Difficulty:** medium
- **Setup time:** 10 min
- **Time saved:** 3-4 hrs/week

## How it works
1. **Find Existing Intel** — Searches Notion for existing competitor pages and battlecards
2. **Read Current Content** — Retrieves block content from existing pages to identify what needs updating
3. **Create New Pages** — Creates competitor profile pages with structured sections
4. **Append Findings** — Adds new research, product updates, and positioning analysis as structured blocks

## Example requests
- Create a competitor profile page for Acme Corp with a full battlecard in our wiki
- Update our battlecards for the top 3 competitors before the sales kickoff next week
- Run a quarterly competitive review and update all competitor pages with recent changes

## Prompt

```markdown
## Task

Use @Notion/Search Content to find existing competitor profiles and battlecards in your workspace. Use @Notion/Retrieve Block Children to read what is already documented. For new competitors, use @Notion/Create Page to build a structured profile page. Use @Notion/Append Block Children to add new research findings, product updates, and positioning changes to existing pages.

Combine this with web research using @google_search to pull current competitor data: pricing changes, product launches, recent funding, leadership moves, and customer sentiment from @Trustpilot/Get Reviews.

## Input

The user provides:
1. A competitor name (or list of competitors)
2. Their Notion workspace parent page ID or database ID where competitor profiles live
3. Optional: specific focus areas (pricing, product, positioning, hiring)

**Example:** "Update our battlecard for Acme Corp" or "Create a new competitor profile for LinearB in our CI wiki"

## Context

### Workflow

1. Search Notion for existing pages about this competitor
2. If found, read the current content to see what needs updating
3. Research the competitor using Google Search and review tools
4. If no page exists, create one with the standard battlecard structure
5. Append new findings as structured blocks to the appropriate sections

### Battlecard Structure

Each competitor page should include these sections:
1. **Company Overview:** What they do, who they target, company size, funding
2. **Product Summary:** Core features, recent launches, pricing tiers
3. **Positioning:** How they describe themselves, their messaging, target persona
4. **Strengths:** Where they genuinely win — supported by evidence
5. **Weaknesses:** Where they fall short — supported by evidence from reviews and customer feedback
6. **Recent Changes:** Product launches, pricing changes, leadership moves, funding rounds
7. **Win/Loss Patterns:** When we win against them and when we lose — common differentiators
8. **Sales Talking Points:** Specific objection handlers and positioning statements for reps
9. **Key Customers:** Notable logos and case studies they reference

## Output

**Competitive Intelligence Update — [Competitor Name]:**

*Profile Status:* [Created / Updated]
*Threat Level:* [Low/Medium/High/Critical]
*Last Updated:* [Today's date]

*Summary:*
- Category: [Direct/Indirect/Emerging]
- Primary overlap: [Product area]
- Key differentiator: [Their main advantage]
- Our advantage: [Where we win]

**Key Changes Found:**
- [Change 1 — e.g., "Launched new enterprise tier at $X/month"]
- [Change 2 — e.g., "Hired new VP Sales from [Company]"]

*Battlecard page [created/updated] in Notion with all sections populated.*
```

## Related reading
- [We Used Notion AI for Six Months. Then We Added External Agents](https://cotera.co/articles/notion-ai-automation-beyond-builtin.md)
- [We Automated Our Notion Workspace and Cut 9 Hours a Week](https://cotera.co/articles/notion-automation-workflows-guide.md)
- [The 7 Notion Integrations Our Team Actually Uses](https://cotera.co/articles/notion-integrations-business-teams-guide.md)