# PPC Management & Google Ads Optimization Tools | AI-Powered

> AI agents for PPC management and Google Ads optimization. Spy on competitor ads, audit campaigns, track conversion rates.

Source: https://cotera.co/solutions/marketing/ppc-analytics

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## Agents
- [Google Ads Campaign Monitor](https://cotera.co/solutions/marketing/google-ads-campaign-monitor.md): Monitor your Google Ads campaigns with AI. Get alerts on budget pacing, CPA spikes, and underperforming campaigns sent to Slack.
- [Google Ads Weekly Performance Report](https://cotera.co/solutions/marketing/google-ads-performance-report.md): Generate a weekly Google Ads report with campaign metrics, keyword insights, and trends. Post to Slack automatically.
- [Google Ads Spend Tracker](https://cotera.co/solutions/marketing/google-ads-spend-tracker.md): Track Google Ads spend pacing against monthly budgets. Flag overspending campaigns and log data to Google Sheets.
- [Google Ads Ad Creative Auditor](https://cotera.co/solutions/marketing/google-ads-ad-creative-auditor.md): Audit every ad in your Google Ads account. See which headlines convert, which descriptions fall flat, and where creative needs refreshing.
- [Google Ads Keyword Performance Analyzer](https://cotera.co/solutions/marketing/google-ads-keyword-performance-analyzer.md): Analyze keyword quality scores, conversion rates, and cost per conversion across your Google Ads account to find winners and cut wasted spend.
- [GA4 Weekly Performance Report](https://cotera.co/solutions/marketing/ga4-weekly-performance-report.md): Pull GA4 analytics data and generate a formatted weekly performance report with traffic, engagement, and conversion metrics sent to Slack.
- [GA4 Weekly Traffic Report](https://cotera.co/solutions/marketing/ga4-weekly-traffic-report.md): Generate a weekly traffic report from GA4 with sessions, users, pageviews, bounce rate, and session duration broken down by source/medium with week-over-week comparisons.
- [GA4 Traffic Source Analysis](https://cotera.co/solutions/marketing/ga4-traffic-source-analysis.md): Analyze GA4 traffic sources to understand which channels drive quality traffic and where to focus marketing budget.
- [GA4 Channel Attribution Analyzer](https://cotera.co/solutions/marketing/ga4-channel-attribution-analyzer.md): Analyze conversion data by channel grouping and campaign. Compare first-touch vs last-touch attribution to find channels that initiate vs close conversions.
- [GA4 Content Performance Auditor](https://cotera.co/solutions/marketing/ga4-content-performance-auditor.md): Audit page-level content performance with pageviews, engagement time, bounce rate, entrances, and exits. Identify top content and pages losing traffic.
- [GA4 Ecommerce Performance Tracker](https://cotera.co/solutions/marketing/ga4-ecommerce-performance-tracker.md): Track ecommerce metrics like transactions, revenue, conversion rate, and average order value by channel. Cross-tabulate revenue by device and traffic source.
- [GA4 Realtime Campaign Monitor](https://cotera.co/solutions/marketing/ga4-realtime-campaign-monitor.md): Monitor live campaign performance with GA4 realtime data. Track active users and compare to historical baselines.
- [PostHog Funnel Tracking Agent](https://cotera.co/solutions/marketing/posthog-funnel-tracking-agent.md): Track page views through a conversion funnel, capture conversion events at each stage, and identify users who convert.
- [Shopify Product-to-Order Analyzer](https://cotera.co/solutions/marketing/shopify-product-order-analyzer.md): Analyze which products drive orders and revenue. Cross-reference catalog data with order history to find top sellers, underperformers, and repeat purchase patterns.

Part of https://cotera.co/solutions/marketing.md