# PPC Competitor Analysis Tool

> Spy on competitor ads across Google, Meta, TikTok, LinkedIn, and Reddit. See their ad copy, targeting, and active campaigns.

Source: https://cotera.co/solutions/marketing/ppc-competitor-analysis

---

- **Team:** Marketing
- **Tools:** Google Search, SearchAPI, SimilarWeb
- **Difficulty:** easy
- **Setup time:** 5 min
- **Time saved:** 2-3 hrs/analysis

## How it works
1. **Google Ads Spy** — See competitor ads from Google Ads Transparency Center
2. **Meta Ad Library** — Find Facebook and Instagram ads
3. **Multi-Platform** — TikTok, LinkedIn, and Reddit ad libraries too
4. **Traffic Analysis** — SimilarWeb paid traffic share and top paid keywords

## Example requests
- Show me all active Google and Facebook ads from HubSpot
- What ad copy is Salesforce using on Meta right now?
- Analyze competitor paid search strategy for project management tools

## Prompt

```markdown
## Task

Use @SearchAPI/Google Ads Transparency to see what Google Ads competitors are running. Use @SearchAPI/Meta Ads Library to find their Facebook and Instagram ads. Use @google_search to find their ads on TikTok, LinkedIn, and Reddit ad libraries. Use @SimilarWeb/Get Traffic Data to check paid traffic share and top paid keywords.

**Example:** Show me all active ads from HubSpot across Google and Meta.

## Input

The user will provide one or more competitor names or domains.

**Example:** "What ads is Salesforce running?" or "Compare PPC strategy across Notion, Coda, and Confluence"

## Context

### What to Search For

Google Ads (via Transparency Center):
- Active text and display ads
- Ad messaging and CTAs
- Regional targeting

Meta Ads (via Ad Library):
- Active Facebook and Instagram ads
- Ad creative (images, video, carousel)
- How long ads have been running

Other platforms (via Google Search):
- TikTok Ad Library entries
- LinkedIn Ad Library entries
- Reddit Ads transparency

Traffic data:
- Paid traffic share from SimilarWeb
- Top paid keywords
- Estimated ad spend indicators

### Search Strategy

1. Pull Google Ads from Transparency Center
2. Pull Meta Ads from Ad Library
3. Search for TikTok, LinkedIn, Reddit ads via Google
4. Get SimilarWeb paid traffic data
5. Compile cross-platform analysis

## Output

**PPC Intelligence Report: [Competitor]**

**Google Ads:**
- Active ads found: [count]
- Key messaging themes
- Top CTAs used

**Meta Ads:**
- Active ads found: [count]
- Creative types (image, video, carousel)
- Longest running ads

**Other Platforms:**
- Presence on TikTok, LinkedIn, Reddit ad platforms

**Traffic Data:**
- Estimated paid traffic share
- Top paid keywords

**Strategic Takeaways:**
- Where they invest most
- Messaging patterns to learn from
```

## Related reading
- [AI Signal Monitoring for Leads](https://cotera.co/articles/ai-signal-monitoring-leads.md)