# Reddit Research Deck

> Turn Reddit discussions into polished presentations. Research any product and get a Gamma deck with real user insights.

Source: https://cotera.co/solutions/marketing/reddit-research-deck

---

- **Team:** Marketing
- **Tools:** Google Search, Reddit, Gamma
- **Difficulty:** medium
- **Setup time:** 10 min
- **Time saved:** 3-4 hrs/deck

## How it works
1. **Find Discussions** — Search Google for relevant Reddit threads
2. **Extract Opinions** — Pull posts and comments with engagement data
3. **Synthesize Themes** — Find patterns across discussions
4. **Generate Deck** — Create a polished Gamma presentation

## Example requests
- Research what people say about Linear on Reddit and make a deck
- Create a competitive analysis of Notion vs Coda vs Confluence
- What do developers think about Vercel? Make a presentation.

## Prompt

```markdown
## Task

Research a product or company using @google_search to find relevant Reddit discussions, then use @Reddit/Extract Reddit Post and @Reddit/Extract Reddit Comments to gather real user opinions. Finally, use @Gamma/Create Generation to create a polished presentation with your findings.

**Example:** Research what people are saying about Notion on Reddit and create a competitive analysis deck.

## Input

The user will provide a product, company, or topic to research.

**Example:** "Research what people say about Linear on Reddit" or "Create a competitive analysis deck for Figma vs Canva"

## Context

### What to Search For

**Google searches to find Reddit discussions:**
- "[Product] site:reddit.com"
- "[Product] review site:reddit.com"
- "[Product] vs [Competitor] site:reddit.com"
- "[Product] problems site:reddit.com"
- "[Product] alternative site:reddit.com"

**From Reddit posts and comments:**
- What do users love about it?
- What frustrations do they have?
- How does it compare to alternatives?
- What use cases do people mention?
- Any deal-breakers or must-haves?

### Search Strategy

1. Google search for relevant Reddit threads (aim for 5-10 good discussions)
2. Extract the most upvoted/engaged posts
3. Pull comments to get detailed opinions
4. Synthesize findings into themes
5. Generate a Gamma deck with insights

### What Counts as a Valid Result

- Prioritize posts with high engagement (upvotes, comments)
- Focus on recent discussions (last 1-2 years)
- Include direct quotes for authenticity
- Note the subreddit context
- Distinguish power users from casual users

## Output

**Research Summary:** (before generating deck)
- Threads analyzed: [count]
- Total comments reviewed: [count]
- Key subreddits: [list]

**Gamma Deck Structure:**
Generate a presentation with these sections:

1. **Overview** — What is [Product] and who uses it
2. **What Users Love** — Top 3-5 praised features with quotes
3. **Pain Points** — Top 3-5 complaints with quotes
4. **Competitive Positioning** — How users compare it to alternatives
5. **User Segments** — Who's using it and for what
6. **Key Takeaways** — Summary and implications
```

## Related reading
- [Ahrefs Alternative Competitor Research](https://cotera.co/articles/ahrefs-alternative-competitor-research.md)
- [Automated SEO Competitor Monitoring](https://cotera.co/articles/automated-seo-competitor-monitoring.md)
- [Best Free SEO Competitor Tools](https://cotera.co/articles/best-free-seo-competitor-tools.md)