# Sentiment Analysis Tool

> Analyze sentiment across Trustpilot, Google Maps, Twitter, Reddit, TikTok, and Instagram. Get themes, scores, and trends in seconds.

Source: https://cotera.co/solutions/marketing/sentiment-analysis

---

- **Team:** Marketing
- **Tools:** Google Search, Trustpilot, Google Maps, Twitter, Reddit, TikTok, Instagram
- **Difficulty:** easy
- **Setup time:** 5 min
- **Time saved:** 2-3 hrs/analysis

## How it works
1. **Review Sentiment** — Analyze Trustpilot and Google Maps reviews
2. **Social Sentiment** — Twitter, Reddit threads + comments, TikTok, Instagram
3. **Theme Extraction** — Identify recurring topics and complaints
4. **Trend Detection** — Spot sentiment shifts over time

## Example requests
- Analyze sentiment for Notion across Trustpilot and Twitter
- What are people saying about our product on Reddit?
- Compare sentiment between us and our top 3 competitors

## Prompt

```markdown
## Intro

Analyze public sentiment about a brand, product, or company by checking reviews and social mentions across multiple platforms.

## Tools

- @google_search — Find Reddit threads and web mentions
- @Trustpilot/Get Reviews — Pull Trustpilot reviews by domain
- @Google Maps/Location Search + @Google Maps/Location Reviews — Get Google Maps reviews for local businesses
- @Twitter/Search Tweets — Search for brand mentions on Twitter
- @Twitter/Get Tweets — Pull recent tweets from a brand's timeline
- @Reddit/Extract Reddit Post — Pull Reddit post content from threads found via Google Search
- @Reddit/Extract Reddit Comments — Get the full comment discussion from Reddit threads
- @TikTok/Search Videos — Search TikTok for videos mentioning the brand
- @Instagram/Get User Posts — Pull recent Instagram posts if the handle is known

## Strategy

1. Use Google Search to find relevant Reddit threads, Trustpilot pages, and discussions
2. For each Reddit thread found, use Extract Reddit Post to get the post content, then Extract Reddit Comments to get the full discussion
3. Pull Trustpilot and Google Maps reviews for structured review data
4. Use Twitter/Search Tweets to find mentions and conversations
5. Search TikTok for videos mentioning the brand
6. Analyze all sources together for a unified sentiment picture

## Return me

- Overall sentiment score (positive/negative/neutral percentages)
- Top themes from positive and negative feedback
- Source-by-source breakdown
- Key Reddit threads with comment sentiment analysis
- TikTok video mentions with engagement metrics
- Sentiment trends over recent weeks/months
- Key quotes that illustrate common sentiments
```

## Related reading
- [PLG AI Inbound Lead Monitoring](https://cotera.co/articles/plg-ai-inbound-lead-monitoring.md)