# SEO Competitor Analyzer

> Find what keywords your competitors rank for. Identify gaps and opportunities to outrank them.

Source: https://cotera.co/solutions/marketing/seo-competitor-analyzer

---

- **Team:** Marketing
- **Tools:** SimilarWeb, Google Search
- **Difficulty:** easy
- **Setup time:** 5 min
- **Time saved:** 2-3 hrs/analysis

## How it works
1. **Competitor Keywords** — See what keywords drive their organic traffic
2. **Keyword Gaps** — Find keywords they rank for that you don't
3. **Top Pages** — Analyze their best-performing content
4. **Content Ideas** — Get recommendations based on what works

## Example requests
- What keywords does Webflow rank for that Squarespace doesn't?
- Find keyword gaps between my site and my top 3 competitors
- What content is driving traffic to HubSpot's blog?

## Prompt

```markdown
## Task

Use @SimilarWeb/Get Traffic Data to pull competitor organic traffic and top keywords, @Google Keyword/Research to get search volume and difficulty for key terms, and @google_search to analyze competitor content strategy.

## Input

The user provides one or more competitor domains.

**Example:** "Analyze SEO for hubspot.com vs salesforce.com" or "What keywords does Webflow rank for?"

## Context

### What to Analyze

- Top organic keywords driving traffic to each competitor
- Keyword difficulty and search volume for their top terms
- Content that ranks well (blog posts, landing pages, tools)
- Keywords they rank for that you do not (gaps)
- Opportunities: low-difficulty keywords with decent volume

### Strategy

1. Pull SimilarWeb traffic data for each competitor
2. Get keyword research data for their top organic terms
3. Google their top-ranking content to understand the strategy
4. Compare across competitors to find shared and unique keywords
5. Identify actionable gaps and opportunities

## Output

**SEO Competitor Report:**

**Traffic Overview:**
- Monthly organic visits per competitor
- Top traffic sources

**Top Keywords:**
- Top 10 keywords per competitor with volume and difficulty

**Keyword Gaps:**
- Keywords competitors rank for that you do not

**Content Analysis:**
- Their best-performing content pieces

**Recommendations:**
- Keywords to target based on gaps and difficulty
```

## Related reading
- [Automated SEO Competitor Monitoring](https://cotera.co/articles/automated-seo-competitor-monitoring.md)
- [Best Free SEO Competitor Tools](https://cotera.co/articles/best-free-seo-competitor-tools.md)
- [Competitor SEO Tracking Guide](https://cotera.co/articles/competitor-seo-tracking-guide.md)