# Market Expansion Planner

> Find untapped geographic markets by comparing your traffic distribution against competitors across countries.

Source: https://cotera.co/solutions/marketing/similarweb-market-expansion-planner

---

- **Team:** Marketing
- **Tools:** SimilarWeb
- **Difficulty:** medium
- **Setup time:** 10 min
- **Time saved:** 1-2 hrs/week

## How it works
1. **Geographic Gap Analysis** — Compare country-level traffic share across you and your competitors
2. **Market Sizing** — Estimate addressable visits per country from real traffic data
3. **Ranked Opportunities** — Prioritize markets by gap size, competitor density, and confidence
4. **Spreadsheet Export** — Push ranked opportunities straight into Google Sheets

## Example requests
- Where should Canva expand next vs Figma and Adobe?
- Compare geographic traffic for Shopify vs WooCommerce vs BigCommerce
- Find countries where our competitors get traffic but we don't

## Prompt

```markdown
## Task

Use @SimilarWeb/Get Traffic Data to pull country-level traffic distribution for your domain and 2-4 competitors. Use @SimilarWeb/Get Similar Sites to discover additional competitors if needed. Compare geographic distributions, identify countries where competitors have traffic but you do not, and rank expansion opportunities by gap size and market potential. Export to @Google Sheets/Append Row.

## Input

The user provides their domain and 2-4 competitor domains.

**Example:** "Where should Canva expand next vs Figma and Adobe?" or "Compare geographic traffic for Shopify vs WooCommerce vs BigCommerce"

## Context

### Strategy

1. Pull SimilarWeb traffic data with country breakdown for all domains
2. Map your geographic distribution vs competitors
3. Find countries where competitors have significant traffic but you do not
4. Estimate market size from combined competitor traffic
5. Rank opportunities by gap size and confidence
6. Export to Google Sheets

## Output

**Geographic Gap Analysis:**
| Country | Your Share | Avg Competitor Share | Gap Size | Est. Market Visits |

**Top 3 Recommendations:**
For each market: why, who is already there, and entry considerations.

**Google Sheets Export** with full opportunity data.
```

## Related reading
- [Marketing Guide Google Analytics Automation](https://cotera.co/articles/marketing-guide-google-analytics-automation.md)
- [AI For Marketing](https://cotera.co/articles/ai-for-marketing.md)
- [AI Marketing Agent Guide](https://cotera.co/articles/ai-marketing-agent-guide.md)