# Social Proof Aggregator

> Turn customer reviews into buyer personas and messaging insights.

Source: https://cotera.co/solutions/marketing/social-proof-aggregator

---

- **Team:** Marketing
- **Tools:** Trustpilot, Google Maps
- **Difficulty:** easy
- **Setup time:** 5 min
- **Time saved:** 2-3 hrs/company

## How it works
1. **Aggregate Reviews** — Pull from Trustpilot and Google Maps
2. **Find Themes** — Identify what customers love and hate
3. **Build Personas** — Create buyer profiles based on review evidence
4. **Extract Language** — Find phrases to use in your marketing

## Example requests
- Analyze Warby Parker reviews and build a buyer persona
- What language do customers use when reviewing Notion?
- Aggregate reviews for our top 3 competitors and compare

## Prompt

```markdown
## Task

Use @google_search to find a company's Trustpilot page and Google Maps listings. Use @Trustpilot/Get Reviews to pull structured review data. Use @Google Maps/Location Search and @Google Maps/Location Reviews for local business reviews. Synthesize into buyer personas and messaging insights.

## Input

The user provides a company name or domain.

**Example:** "Analyze reviews for Warby Parker across Trustpilot and Google Maps"

## Context

### What to Extract

From reviews, identify:
- Recurring themes (what customers love and hate)
- Buyer demographics and personas (from review language clues)
- Language patterns (phrases customers use — for marketing copy)
- Why they chose this brand over alternatives
- Purchase triggers and decision factors

## Output

**Review Summary:**
| Source | Rating | Review Count | Sentiment |

**What Customers Love:** Top themes with quotes

**What Customers Complain About:** Top issues with quotes

**Buyer Persona:** Demographics, values, and language from reviews

**Marketing Implications:** How to reach and convert this audience.
```

## Related reading
- [How To Track Competitor Social Media Strategy](https://cotera.co/articles/how-to-track-competitor-social-media-strategy.md)
- [Automated SEO Competitor Monitoring](https://cotera.co/articles/automated-seo-competitor-monitoring.md)
- [Best Free SEO Competitor Tools](https://cotera.co/articles/best-free-seo-competitor-tools.md)