# TikTok Brand Mention Monitor

> Find every time someone mentions your brand on TikTok. Classify mentions by type and sentiment, flag high-priority content, and spot UGC worth reposting.

Source: https://cotera.co/solutions/marketing/tiktok-brand-mention-monitor

---

- **Team:** Marketing
- **Tools:** TikTok
- **Difficulty:** easy
- **Setup time:** 5 min
- **Time saved:** 2-3 hrs/audit

## How it works
1. **Search Everywhere** — Find brand mentions across videos, hashtags, and general search results
2. **Classify Mentions** — Tag each mention as UGC, review, complaint, tutorial, or shoutout
3. **Flag High Priority** — Surface negative mentions with high reach that need immediate attention
4. **Spot UGC Winners** — Identify organic brand content worth reposting or turning into partnerships

## Example requests
- Find all TikTok videos mentioning our brand in the last 7 days
- Monitor TikTok for Glossier mentions and flag anything negative with high views
- Track #mybrand hashtag and find UGC we can repost

## Prompt

```markdown
## Task

Use @TikTok/Search General and @TikTok/Search Video to find videos mentioning your brand. Use @TikTok/Get Post Details to pull full engagement metrics for flagged content. Classify each mention by type (UGC, review, complaint, tutorial, shoutout) and sentiment, then prioritize for action.

## Input

The user provides their brand name and optionally specific product names or hashtags.

**Example:** "Find TikTok videos mentioning Glossier" or "Track mentions of our brand and #brandname hashtag"

## Context

### Classification

Tag each mention as: UGC, review, complaint, tutorial, shoutout, or comparison

### Priority Levels

**High Priority:** Negative mentions with 10,000+ views, viral complaints, influencer callouts
**Medium Priority:** Negative mentions under 10,000 views, mixed-sentiment reviews, competitor comparisons
**Low Priority:** Positive UGC under 5,000 views, neutral mentions

## Output

**Monitoring Summary:**
- Total mentions found, sentiment breakdown, total combined reach

**High-Priority Mentions:** Video link, creator, views, sentiment, recommended action

**Top UGC Content:** Best organic mentions ranked by engagement rate

**Trend Analysis:** Are mentions increasing? Common themes in negative feedback?
```

## Related reading
- [Automated SEO Competitor Monitoring](https://cotera.co/articles/automated-seo-competitor-monitoring.md)
- [Hacker News Monitoring Brand Mentions](https://cotera.co/articles/hacker-news-monitoring-brand-mentions.md)
- [Tiktok Brand Monitoring Guide](https://cotera.co/articles/tiktok-brand-monitoring-guide.md)