# TikTok Influencer Discovery

> Find the right TikTok creators for your brand without spending hours scrolling. Search by niche, score by real engagement data, and get a ranked shortlist ready for outreach.

Source: https://cotera.co/solutions/marketing/tiktok-influencer-discovery

---

- **Team:** Marketing
- **Tools:** TikTok
- **Difficulty:** medium
- **Setup time:** 10 min
- **Time saved:** 5-6 hrs/search

## How it works
1. **Search by Niche** — Find creators making content in your target topic area
2. **Pull Real Metrics** — Get follower counts, engagement rates, and posting frequency
3. **Analyze Content** — Review recent posts to assess quality and brand fit
4. **Score & Rank** — Rank creators by engagement rate, relevance, and partnership fit

## Example requests
- Find 10 TikTok creators in the cooking niche with 50k-300k followers for a kitchen gadget launch
- Search for micro-influencers making content about budgeting and personal finance on TikTok
- Build a shortlist of TikTok fitness creators with high engagement rates for our supplement brand

## Prompt

```markdown
## Task

Use @TikTok/Search Account to find creators in a specific niche by keyword. Use @TikTok/Get User Info to pull profile metrics (followers, hearts, engagement). Use @TikTok/Get User Posts to analyze their recent content and calculate real engagement rates. Score and rank creators by relevance, engagement, and partnership fit.

## Input

The user provides a niche or topic, optional follower range, and how many creators they want.

**Example:** "Find 10 TikTok creators in the cooking niche with 50k-300k followers"

## Context

### Scoring Criteria

- Engagement rate (likes + comments / followers)
- Content relevance to the brand
- Posting frequency
- Audience quality signals (comment quality, not just count)
- Partnership fit (brand-safe content, professional bio)

## Output

**Ranked Creator Shortlist:**
| Rank | Creator | Followers | Engagement Rate | Posts/Week | Relevance Score |

**Per-Creator Profiles:** Bio, top 3 posts, content style, partnership fit

**Outreach Recommendations:** Tier 1 and Tier 2 creators with suggested approach
```

## Related reading
- [How to Find TikTok Influencers Without Paying for a Platform](https://cotera.co/articles/tiktok-influencer-search-tools.md)
- [TikTok Marketing Automation: The Tools and Workflows That Actually Scale](https://cotera.co/articles/tiktok-marketing-automation-tools.md)