# TikTok Video Performance Analyzer

> Find which TikTok videos work and why. Pull transcripts from winners, compare against underperformers, and get data-backed recommendations.

Source: https://cotera.co/solutions/marketing/tiktok-video-performance-analyzer

---

- **Team:** Marketing
- **Tools:** TikTok
- **Difficulty:** medium
- **Setup time:** 10 min
- **Time saved:** 3-4 hrs/analysis

## How it works
1. **Pull All Posts** — Retrieve every recent video from an account with full performance metrics
2. **Rank by Engagement** — Sort videos by real engagement rate, not vanity view counts
3. **Extract Transcripts** — Pull transcripts from top and bottom performers to compare what works
4. **Surface Patterns** — Identify hook formulas, optimal length, and content themes that drive results

## Example requests
- Analyze our TikTok account and find which videos performed best in the last 30 days
- Pull transcripts from our top 5 TikTok videos and tell me what hooks they all share
- Compare our best and worst performing TikTok posts and explain why the winners worked

## Prompt

```markdown
## Task

Use @TikTok/Get User Posts to pull all recent videos from an account with full metrics. Use @TikTok/Get Post Details for deeper engagement data on top and bottom performers. Use @TikTok/Get Transcript to extract spoken content from the best and worst videos to compare hooks, structure, and messaging.

## Input

The user provides a TikTok handle or account name.

**Example:** "Analyze our TikTok account @mybrand" or "What's working and what's not on our TikTok?"

## Context

### What to Analyze

- Engagement rate per video (likes + comments + shares / views)
- Performance distribution (top 10%, middle 80%, bottom 10%)
- Hook analysis from transcripts of top vs bottom performers
- Content format patterns (talking head, tutorial, trend, etc.)
- Optimal video length for this account
- Posting day/time correlation with engagement

## Output

**Account Performance Overview:** Posts analyzed, avg engagement rate, best/worst posts

**Top 5 Posts:** With metrics, transcript excerpts, and why they worked

**Bottom 3 Posts:** With metrics and why they underperformed

**Content Patterns That Win:** Hook formulas, optimal duration, best themes

**Actionable Recommendations:** Scripts to replicate, topics to double down on, topics to drop
```

## Related reading
- [Automated SEO Competitor Monitoring](https://cotera.co/articles/automated-seo-competitor-monitoring.md)
- [Best Free SEO Competitor Tools](https://cotera.co/articles/best-free-seo-competitor-tools.md)
- [Competitor SEO Tracking Guide](https://cotera.co/articles/competitor-seo-tracking-guide.md)