# Trustpilot Competitor Benchmark

> Compare your Trustpilot reviews against competitors side by side. See who wins on satisfaction, where they struggle, and where you can differentiate.

Source: https://cotera.co/solutions/marketing/trustpilot-competitor-benchmark

---

- **Team:** Marketing
- **Tools:** Trustpilot
- **Difficulty:** medium
- **Setup time:** 10 min
- **Time saved:** 1-2 hrs/week

## How it works
1. **Pull Reviews** — Get Trustpilot reviews for you and each competitor
2. **Analyze Themes** — Extract what customers love and hate about each company
3. **Side-by-Side Compare** — Build a benchmark table with ratings and complaint themes
4. **Export to Sheets** — Log the full comparison to Google Sheets for your team

## Example requests
- Benchmark our Trustpilot reviews against Zendesk, Freshdesk, and Intercom
- Who has better customer satisfaction on Trustpilot: Shopify or BigCommerce?
- Compare Trustpilot ratings for the top 5 email marketing platforms and export to Sheets

## Prompt

```markdown
## Task

Use @google_search to find Trustpilot pages for your company and 2-4 competitors. Use @Trustpilot/Get Reviews to pull reviews for each. Analyze ratings, satisfaction themes, and complaint patterns side by side. Export comparison to @Google Sheets/Append Row.

## Input

The user provides their company domain and 2-4 competitor domains.

**Example:** "Benchmark our Trustpilot reviews against Zendesk, Freshdesk, and Intercom"

## Context

### What to Compare

- Average rating and total review count
- Satisfaction rate (4-5 star reviews / total)
- Top 3 positive themes per company
- Top 3 negative themes per company
- Best and worst quotes from each

## Output

**Benchmark Table:**
| Company | Avg Rating | Total Reviews | Satisfaction Rate | Top Complaint |

**Detailed Comparison** per company with themes and quotes

**Key Takeaways:** Who is winning, industry-wide issues, positioning opportunities
```

## Related reading
- [Automated SEO Competitor Monitoring](https://cotera.co/articles/automated-seo-competitor-monitoring.md)
- [Best Free SEO Competitor Tools](https://cotera.co/articles/best-free-seo-competitor-tools.md)
- [Competitor SEO Tracking Guide](https://cotera.co/articles/competitor-seo-tracking-guide.md)