# Trustpilot Reputation Monitor

> Combine Trustpilot reviews with web mentions to catch reputation risks early and alert your team on Slack.

Source: https://cotera.co/solutions/marketing/trustpilot-reputation-monitor

---

- **Team:** Marketing
- **Tools:** Trustpilot
- **Difficulty:** medium
- **Setup time:** 10 min
- **Time saved:** 1-2 hrs/week

## How it works
1. **Pull Reviews** — Get recent Trustpilot reviews and identify negative trends
2. **Scan the Web** — Search Google for complaints and discussions about the brand
3. **Cross-Reference** — Find themes that appear in both reviews and web mentions
4. **Risk Alert** — Send a risk-rated Slack report with recommended actions

## Example requests
- Run a reputation check for our brand acme.com and post to #brand-health
- Is anyone complaining about us online this week? Check Trustpilot and Google
- Monitor reputation for Stripe and flag anything concerning in #competitive-intel

## Prompt

```markdown
## Task

Use @Trustpilot/Get Reviews to pull recent reviews for a brand. Use @google_search to find web mentions, complaints, and discussions. Cross-reference review themes with web mentions to identify reputation risks. Send a risk-rated report to @Slack/Send Message.

## Input

The user provides their brand domain and a Slack channel.

**Example:** "Run a reputation check for acme.com and post to #brand-health"

## Context

### What to Monitor

- Recent Trustpilot review trends (improving/declining?)
- Negative review themes and frequency
- Web mentions that corroborate review complaints
- Any emerging reputation risks

## Output

**Reputation Report:**

Trustpilot Snapshot: Current rating, trend, top complaint theme

Web Mentions: Headlines and summaries of relevant coverage

Cross-Referenced Concerns: Themes appearing in both reviews and web mentions

Recommended Actions: Specific steps to address risks
```

## Related reading
- [Automated SEO Competitor Monitoring](https://cotera.co/articles/automated-seo-competitor-monitoring.md)
- [Best Free SEO Competitor Tools](https://cotera.co/articles/best-free-seo-competitor-tools.md)
- [Competitor Monitoring Dashboard Guide](https://cotera.co/articles/competitor-monitoring-dashboard-guide.md)