# Twitter Brand Sentiment Tracker

> Track what people are saying about your brand on Twitter. Log every mention to a spreadsheet and get Slack alerts when sentiment turns negative.

Source: https://cotera.co/solutions/marketing/twitter-brand-sentiment-tracker

---

- **Team:** Marketing
- **Tools:** Twitter
- **Difficulty:** medium
- **Setup time:** 10 min
- **Time saved:** 1-2 hrs/week

## How it works
1. **Search Mentions** — Find all tweets mentioning your brand with engagement data
2. **Classify Sentiment** — Score each mention as positive, neutral, or negative
3. **Log to Sheets** — Append every mention with structured data for tracking over time
4. **Alert on Slack** — Get instant notifications when negative sentiment spikes

## Example requests
- Track Twitter sentiment for our brand and log it to this spreadsheet
- Monitor what people are saying about Acme on Twitter, alert me if negatives hit 15%
- Set up a daily Twitter sentiment report for our product launch

## Prompt

```markdown
## Task

Use @Twitter/Search Tweets to find mentions of your brand. Use @Twitter/Get Profile to check the brand's own timeline. Classify each mention by sentiment, log to @Google Sheets/Append Row, and send alerts to @Slack/Send Message when negative sentiment exceeds a threshold.

## Input

The user provides their brand name or Twitter handle, a Google Sheet, and a Slack channel.

**Example:** "Track Twitter sentiment for our brand and log it to this spreadsheet"

## Context

### What to Track

- All tweets mentioning the brand
- Sentiment classification per tweet
- Engagement metrics (likes, retweets, replies, views)
- High-follower accounts mentioning the brand
- Negative sentiment ratio and spike detection

## Output

**Google Sheets:** Each mention logged with Date, Author, Followers, Tweet, Sentiment, Engagement, Link

**Slack Alert:** Fires when negative ratio exceeds threshold, showing top negative tweets and recommended action
```

## Related reading
- [Automated SEO Competitor Monitoring](https://cotera.co/articles/automated-seo-competitor-monitoring.md)
- [Best Free SEO Competitor Tools](https://cotera.co/articles/best-free-seo-competitor-tools.md)
- [Brandwatch Alternative Social Listening](https://cotera.co/articles/brandwatch-alternative-social-listening.md)