# Twitter Prospect Engagement Monitor

> Surface warm leads by monitoring what your prospects post and engage with on Twitter. Cross-reference with Salesforce and LinkedIn for the full picture.

Source: https://cotera.co/solutions/marketing/twitter-prospect-engagement-monitor

---

- **Team:** Marketing
- **Tools:** Twitter
- **Difficulty:** medium
- **Setup time:** 10 min
- **Time saved:** 1-2 hrs/week

## How it works
1. **Scan Prospect Feeds** — Pull recent tweets from your target accounts and look for buying signals
2. **Score Warmth** — Rate each prospect 1-5 based on relevance of their Twitter activity
3. **Enrich with CRM** — Cross-reference with Salesforce deal stage and LinkedIn company data
4. **Prioritize Outreach** — Surface the warmest prospects with personalized conversation starters

## Example requests
- Check what my pipeline prospects are tweeting about this week
- Find prospects who are complaining about competitors on Twitter
- Score my top 20 accounts by Twitter buying signals and suggest outreach angles

## Prompt

```markdown
## Task

Use @Salesforce/Query Records to get a list of prospects with their Twitter handles. Use @Twitter/Get Posts to pull recent tweets from each prospect. Use @Twitter/Get Profile for follower data. Cross-reference with @LinkedIn/Get Company Insights for company context. Score each prospect by engagement warmth (1-5) based on buying signals.

## Input

The user provides a Salesforce query to get prospects, or a list of Twitter handles.

**Example:** "Check what my pipeline prospects are tweeting about this week"

## Context

### Buying Signals to Watch For

- Complaining about a competitor's product
- Asking for tool recommendations
- Sharing industry challenges you solve
- Engaging with competitor content
- Discussing budget, hiring, or scaling

### Warmth Scoring

- 5 (Hot): Active buying signal in the last 7 days
- 4 (Warm): Industry-relevant engagement
- 3 (Lukewarm): Active but no direct signal
- 2 (Cool): Active but no relevant signals
- 1 (Cold): Inactive or off-topic

## Output

**Prospect Engagement Report:**
| Prospect | Handle | Warmth | Signal | Salesforce Stage |

**Top Outreach Opportunities** with tweet excerpts and suggested approach
```

## Related reading
- [Automated SEO Competitor Monitoring](https://cotera.co/articles/automated-seo-competitor-monitoring.md)
- [Best Free SEO Competitor Tools](https://cotera.co/articles/best-free-seo-competitor-tools.md)
- [Competitor Monitoring Dashboard Guide](https://cotera.co/articles/competitor-monitoring-dashboard-guide.md)