# Glassdoor Competitive Hiring Intel

> Compare employee satisfaction, culture scores, and hiring activity across competitors. See who is winning the talent war and why.

Source: https://cotera.co/solutions/ops/glassdoor-competitive-hiring-intel

---

- **Team:** Operations
- **Tools:** Glassdoor, Google Search
- **Difficulty:** medium
- **Setup time:** 10 min
- **Time saved:** 2-3 hrs/analysis

## How it works
1. **Side-by-Side Ratings** — Compare Glassdoor scores across culture, comp, management, and more
2. **Hiring Intensity** — See who is hiring aggressively and which departments are growing
3. **Sentiment Comparison** — What employees at each company consistently praise or complain about
4. **Talent War Verdict** — Who is best positioned to attract and retain top talent

## Example requests
- Compare Snowflake vs. Databricks vs. Fivetran from a talent perspective
- Who wins the talent war in fintech: Stripe, Plaid, or Brex?
- Competitive hiring analysis for Figma, Canva, and Miro

## Prompt

```markdown
## Task

Use @Glassdoor/Search Companies to find multiple competitors, then @Glassdoor/Get Company Overview to pull ratings for each, and @Glassdoor/Get Company Reviews to understand what employees at each company love and hate. Combine with @LinkedIn/Get Company Insights for headcount data, @LinkedIn/Search Jobs by Company for open roles, and @google_jobs for salary ranges. Produce a competitive hiring intelligence report.

**Example:** Compare Snowflake, Databricks, and Fivetran from a talent perspective — who has happier employees, who is hiring more aggressively, and who pays better?

## Input

The user will provide 2-5 company names to compare.

**Example:** "Compare hiring competitiveness of Figma vs. Canva vs. Miro" or "Who wins the talent war: Cloudflare, Fastly, or Akamai?"

## Context

### What to Compare

Employee satisfaction:
- Overall Glassdoor rating and review count for each company
- Category ratings: culture, compensation, work-life balance, career opportunities
- CEO approval and recommend-to-friend percentages
- Common themes in pros and cons

Hiring activity:
- Current headcount and growth rate from LinkedIn
- Number and types of open roles
- Which departments are hiring hardest (engineering, sales, etc.)

Compensation signals:
- Glassdoor compensation rating for each company
- Salary data from job postings where available
- Compensation-related mentions in reviews (positive or negative)

### Analysis Strategy

1. Search Glassdoor for each company and collect IDs
2. Pull company overview for all competitors in parallel
3. Pull 10-15 reviews for each company focusing on recent feedback
4. Get LinkedIn insights for headcount and growth rates
5. Search for open roles at each company
6. Build a side-by-side comparison matrix

### What Counts as a Valid Result

- Compare the same data points across all companies — no cherry-picking
- Note when review counts are vastly different (statistical significance matters)
- Flag any companies with suspiciously high or uniform ratings
- Include actual numbers and ratings, not just subjective assessments
- If a company has fewer than 50 reviews, flag the small sample size

## Output

**Competitive Overview:**
| Company | Glassdoor Rating | Reviews | CEO Approval | Recommend | Headcount | Growth |
|---------|-----------------|---------|--------------|-----------|-----------|--------|
| [Company 1] | X/5 | N | X% | X% | N | +X% |

**Category Comparison:**
| Category | Company 1 | Company 2 | Company 3 | Winner |
|----------|-----------|-----------|-----------|--------|
| Culture | X/5 | X/5 | X/5 | — |
| Compensation | X/5 | X/5 | X/5 | — |
| Work-Life Balance | X/5 | X/5 | X/5 | — |
| Career Growth | X/5 | X/5 | X/5 | — |
| Management | X/5 | X/5 | X/5 | — |

**Hiring Intensity:** Which companies have the most open roles, and in which departments?

**Employee Sentiment Summary:** For each company, 2-3 sentences capturing what employees consistently say — the good and the bad.

**Talent War Verdict:** Who is best positioned to attract and retain talent? Who is vulnerable? What would you tell a candidate choosing between these companies?
```

## Related reading
- [Best Competitive Intelligence Tools](https://cotera.co/articles/best-competitive-intelligence-tools.md)
- [Calendly Workflow Automation](https://cotera.co/articles/calendly-workflow-automation.md)
- [Competitive Intelligence For Agencies](https://cotera.co/articles/competitive-intelligence-for-agencies.md)