# Glassdoor Employer Brand Monitor

> See what employees actually think about a company. Pull Glassdoor reviews, compare ratings, and get an honest employer brand assessment.

Source: https://cotera.co/solutions/ops/glassdoor-employer-brand-monitor

---

- **Team:** Operations
- **Tools:** Glassdoor, Slack
- **Difficulty:** easy
- **Setup time:** 5 min
- **Time saved:** 1-2 hrs/week

## How it works
1. **Rating Breakdown** — Category-by-category scores for culture, comp, management, and more
2. **Sentiment Themes** — What employees love and hate, extracted from actual review text
3. **Trend Detection** — Are things getting better or worse? Compare recent vs. older reviews
4. **Growth Context** — Cross-reference LinkedIn headcount to see if growth matches sentiment

## Example requests
- Audit the employer brand for Datadog — what do employees actually think?
- Compare employer brand ratings for Stripe vs. Square vs. Plaid
- Is HubSpot's culture as good as their careers page claims?

## Prompt

```markdown
## Task

Use @Glassdoor/Search Companies to find a company, then @Glassdoor/Get Company Overview to pull their overall ratings, and @Glassdoor/Get Company Reviews to read recent employee feedback. Cross-reference with @LinkedIn/Get Company Insights for headcount trends and @google_search for recent employer brand news or PR.

**Example:** Audit the employer brand for Datadog — what do employees actually think, and how does it compare to their public image?

## Input

The user will provide a company name.

**Example:** "Audit employer brand for Stripe" or "What do employees say about working at HubSpot?"

## Context

### What to Analyze

Glassdoor signals:
- Overall rating and how it compares to industry average (3.5-3.7 for tech)
- CEO approval rating and recommend-to-friend percentage
- Category breakdowns: culture, compensation, work-life balance, career opportunities, management
- Review trends — are recent reviews better or worse than older ones?
- Common themes in pros and cons across multiple reviews

LinkedIn signals:
- Headcount growth or decline (growing companies with bad reviews = red flag)
- Follower count and engagement (do people want to work there?)

Public perception:
- Recent news about layoffs, culture issues, or awards
- Glassdoor "Best Places to Work" list presence
- Any viral employee posts or controversies

### Analysis Strategy

1. Search Glassdoor for the company and get their ID
2. Pull company overview for aggregate ratings
3. Pull 20-30 recent reviews and categorize sentiment themes
4. Get LinkedIn insights for growth context
5. Google for recent employer brand news
6. Synthesize into an honest employer brand assessment

### What Counts as a Valid Result

- Use actual Glassdoor ratings — do not estimate or fabricate scores
- Quote specific review snippets as evidence for claims
- Note the sample size (a 4.5 rating from 12 reviews is different from 12,000)
- Flag if reviews are suspiciously uniform (possible astroturfing)
- Compare against industry benchmarks where possible

## Output

**Company Snapshot:** Name, industry, size, headquarters, Glassdoor rating (X/5 from N reviews).

**Rating Breakdown:**
| Category | Rating | vs. Industry Avg | Signal |
|----------|--------|-------------------|--------|
| Overall | X/5 | Above/Below | Good/Concerning |
| Culture & Values | X/5 | — | — |
| Work-Life Balance | X/5 | — | — |
| Compensation | X/5 | — | — |
| Career Opportunities | X/5 | — | — |
| Senior Management | X/5 | — | — |

**What Employees Love:** Top 3 themes from review pros, with example quotes.

**What Employees Complain About:** Top 3 themes from review cons, with example quotes.

**Trend Direction:** Are things getting better or worse? Compare recent reviews (last 6 months) to older ones.

**Employer Brand Verdict:** One paragraph honest assessment — is the employer brand strong, fragile, or deteriorating? What should they fix first?
```

## Related reading
- [Calendly Workflow Automation](https://cotera.co/articles/calendly-workflow-automation.md)
- [GA4 Ecommerce Reporting Automation](https://cotera.co/articles/ga4-ecommerce-reporting-automation.md)
- [Hacker News Monitoring Brand Mentions](https://cotera.co/articles/hacker-news-monitoring-brand-mentions.md)