# Apollo Company Research

> Get a complete company profile from Apollo in seconds — overview, funding, tech stack, and outreach angles for sales prep.

Source: https://cotera.co/solutions/sales/apollo-company-research

---

- **Team:** Sales
- **Tools:** Apollo
- **Difficulty:** easy
- **Setup time:** 5 min
- **Time saved:** 15 min/company

## How it works
1. **Company Search** — Find companies by name, industry, size, or keywords via Apollo
2. **Full Enrichment** — Get revenue, funding, tech stack, and employee data in one call
3. **Funding History** — See total raised, last round, investors, and revenue estimates
4. **Outreach Angles** — Get personalized talking points based on the company profile

## Example requests
- Research Stripe before my outbound campaign — I need their tech stack, funding, and size
- Pull an account profile on Datadog including revenue and key investors
- Search for Series B fintech companies with 100-500 employees and enrich the top results

## Prompt

```markdown
## Task

Research a target company before sales outreach. Search for the company by name, industry, or keywords using Apollo, then enrich with full company data to build a comprehensive account profile for sales prep.

## Input

The user provides:
- Company name or domain
- Optional: industry, company size range, funding stage, or keywords to narrow the search

## Context

### Workflow

1. Use @Apollo/Search Organizations to find the company — search by name, domain, industry, employee count, or keywords
2. Use @Apollo/Enrich Company with the company domain to pull full company data — tech stack, revenue, employee count, funding history, and more
3. Synthesize everything into a structured account profile ready for outreach

### What to Extract

**Company Overview:**
- Company name and domain
- Industry and sub-industry
- Employee count and revenue range
- Headquarters location
- Year founded
- Company description

**Funding & Financials:**
- Total funding raised
- Last funding round (type, amount, date)
- Key investors
- Revenue estimates

**Tech Stack:**
- Technologies used (from Apollo's technographics)
- Relevant tools and platforms

**Key People:**
- CEO / Founder
- Other notable executives listed in Apollo data

**Growth Signals:**
- Recent funding rounds
- Headcount growth trends
- Job postings or hiring activity
- Recent news or announcements

## Output

**Account Profile: [Company Name]**

**Overview:**
- Industry: [industry]
- Size: [employee count]
- Revenue: [revenue range]
- HQ: [location]
- Founded: [year]
- Website: [domain]

**Funding History:**
- Total raised: [amount]
- Last round: [type] — [amount] ([date])
- Key investors: [list]

**Tech Stack:**
A list of technologies and tools the company uses, grouped by category.

**Growth Signals:**
3-5 bullet points on recent activity, hiring, or strategic moves.

**Outreach Angles:**
3-5 specific, personalized angles for cold outreach based on the company profile — reference their tech stack, funding stage, growth trajectory, or industry challenges.
```

## Related reading
- [Apollo vs ZoomInfo: An Honest Comparison After Using Both](https://cotera.co/articles/apollo-vs-zoominfo-comparison.md)
- [B2B Sales Intelligence Tools: The Stack That Actually Closes Deals](https://cotera.co/articles/b2b-sales-intelligence-tools-guide.md)
- [Apollo Lead Generation: How We Build 200-Lead Lists in 15 Minutes](https://cotera.co/articles/apollo-lead-generation-guide.md)