# Apollo Lead Alerts to Slack

> Find new prospects at your target accounts and drop a formatted lead digest straight into Slack. Your team sees the leads where they already work.

Source: https://cotera.co/solutions/sales/apollo-slack-lead-alerts

---

- **Team:** Sales
- **Tools:** Apollo, Slack
- **Difficulty:** medium
- **Setup time:** 10 min
- **Time saved:** 1-2 hrs/week

## How it works
1. **Search Target Accounts** — Find contacts at specific companies or by ICP criteria
2. **Enrich Profiles** — Get verified emails, titles, and company context
3. **Format for Slack** — Structure leads into a scannable, actionable digest
4. **Post to Channel** — Send the alert to your team's Slack channel instantly

## Example requests
- Find new VPs at Stripe, Notion, and Linear and post to #sales-leads
- Search for marketing directors at our target accounts and alert the team
- Look for C-level hires at Series B fintech companies and send to Slack

## Prompt

```markdown
## Task

Use @Apollo/Search People to find contacts at target accounts matching specific criteria. Enrich each person with @Apollo/Enrich Person and the company with @Apollo/Organization Enrichment. Then send a formatted summary to a Slack channel using @Slack/Send Message so the sales team can act on it immediately.

**Example:** Find new engineering leaders at our target account list and post a lead digest to #sales-leads in Slack.

## Input

The user will provide:
- Target company names or criteria (industry, size, etc.)
- Job titles or seniority levels to look for
- A Slack channel to post alerts to (e.g., #sales-leads)
- Optionally, how many results to include

**Example:** "Find VP and Director-level people at Stripe, Notion, and Linear, then post to #sales-leads"

## Context

### Search Strategy

1. Search Apollo for people at the specified companies with matching titles and seniority
2. Enrich each person to get verified emails, LinkedIn URLs, and current role details
3. Enrich each company to get size, funding, and industry context
4. Format the results into a readable Slack message with key details
5. Post the digest to the specified Slack channel

### Slack Message Format

Structure the Slack message with clear sections:

**Header:** "New Leads Found - [Date]"

For each lead include:
- Name and title (bold)
- Company name, size, and industry
- Email (if verified) and LinkedIn URL
- A one-line note on why they match the criteria

End with a summary count and suggested next steps.

### Quality Filters

- Prioritize contacts with verified email addresses
- Include seniority level in the alert so reps can prioritize
- Note if a contact recently changed roles (new hire signal)
- Cap alerts at 10-15 per message to keep them scannable
- If more results exist, note the total count and suggest a follow-up search

## Output

**Slack Message Posted to [#channel]:**

A formatted message containing:

**Lead Digest - [Today's Date]**
Found [X] new contacts matching your criteria.

**[Person Name]** - [Title] at [Company]
Company: [Size] employees | [Industry] | [Funding Stage]
Email: [email] ([status]) | LinkedIn: [url]
Signal: [Why this person is relevant]

---
[Repeat for each lead]
---

**Summary:** [X] leads found, [Y] with verified emails.
**Next step:** Reply in thread to claim leads or request outreach drafts.
```

## Related reading
- [Apollo Lead Generation: How We Build 200-Lead Lists in 15 Minutes](https://cotera.co/articles/apollo-lead-generation-guide.md)
- [Contact Enrichment: How We Fill 23 Fields Without Touching a Spreadsheet](https://cotera.co/articles/contact-enrichment-automation-guide.md)