# Call Insights Analyzer

> Turn Gong transcripts into actionable insights. Extract objections, buying signals, and generate follow-ups.

Source: https://cotera.co/solutions/sales/call-insights-analyzer

---

- **Team:** Sales
- **Tools:** Gong
- **Difficulty:** medium
- **Setup time:** 15 min
- **Time saved:** 30 min/call

## How it works
1. **Extract Objections** — Find and categorize every concern raised
2. **Spot Buying Signals** — Identify positive indicators and interest
3. **Track Competitors** — Catch every competitor mention and context
4. **Generate Follow-Ups** — Get action items and draft emails

## Example requests
- Analyze my calls from last week and summarize objections
- What buying signals came up in my call with Acme Corp?

## Prompt

```markdown
## Task

Use @Gong/Retrieve Call Transcripts to get call transcripts, or @Gong/Retrieve Calls by Date Range to find recent calls. Analyze the conversations to extract objections, buying signals, competitor mentions, and action items. Generate a structured summary with recommended follow-ups.

**Example:** Analyze my calls from last week and summarize the common objections I'm hearing.

## Input

The user will provide either:
1. A specific call ID to analyze
2. A date range to analyze multiple calls
3. Optional: specific themes to look for (pricing objections, competitor mentions, etc.)

**Example:** "Analyze my calls from Dec 1-7" or "What objections came up in call_12345?"

## Context

### What to Extract

**Objections & Concerns:**
- Pricing and budget concerns
- Timeline and urgency issues
- Authority and decision-making process
- Technical fit questions
- Risk and trust concerns

**Buying Signals:**
- Feature interest and use cases
- ROI discussions
- Next steps mentioned
- Stakeholder involvement
- Timeline commitments

**Competitive Intel:**
- Competitor mentions by name
- Feature comparisons
- Pricing comparisons
- Switching concerns

**Action Items:**
- Explicit commitments made
- Follow-ups promised
- Materials to send
- People to loop in

### Analysis Strategy

1. Pull transcript(s) from Gong
2. Identify key moments (objections, buying signals)
3. Extract quotes and timestamps
4. Categorize and prioritize findings
5. Generate actionable recommendations

## Output

**Call Analysis: [Call Title/Date]**

**Quick Stats:**
- Duration: [X minutes]
- Talk ratio: [Rep vs Prospect]
- Key topics: [list]

---

**🚨 Objections Raised:**

1. **[Objection Category]** @ [timestamp]
   > "[Exact quote from prospect]"

   **Recommended Response:** [How to address this]

2. **[Objection Category]** @ [timestamp]
   > "[Exact quote]"

   **Recommended Response:** [How to address]

---

**✅ Buying Signals:**

1. **[Signal Type]** @ [timestamp]
   > "[Quote showing interest]"

   **Leverage:** [How to capitalize on this]

---

**🏆 Competitor Mentions:**

| Competitor | Context | Our Advantage |
|------------|---------|---------------|
| [Name] | [What was said] | [How to position] |

---

**📋 Action Items:**

**Committed by Rep:**
- [ ] [Action item with deadline]
- [ ] [Action item with deadline]

**Committed by Prospect:**
- [ ] [What they said they'd do]

---

**Recommended Follow-Up:**

Subject: [Suggested email subject]

[Draft follow-up email based on call discussion]
```

## Related reading
- [AI Sales Call Notes Crm](https://cotera.co/articles/ai-sales-call-notes-crm.md)
- [AI Email Finder Sales Prospecting](https://cotera.co/articles/ai-email-finder-sales-prospecting.md)
- [AI Sales Prospecting Automation Guide](https://cotera.co/articles/ai-sales-prospecting-automation-guide.md)