# Company Growth Analyzer

> See if a company is growing, who they compete with, and who's winning in their space.

Source: https://cotera.co/solutions/sales/company-growth-analyzer

---

- **Team:** Sales
- **Tools:** Google Search, SimilarWeb, LinkedIn
- **Difficulty:** easy
- **Setup time:** 5 min
- **Time saved:** 1-2 hrs/company

## How it works
1. **Traffic Analysis** — Get monthly visits, rankings, and traffic sources
2. **Find Competitors** — Identify similar companies by audience overlap
3. **Headcount Trends** — See employee growth via LinkedIn data
4. **Compare Leaders** — See who is growing fastest in the category

## Example requests
- Is Notion growing? Who are their competitors?
- Analyze growth for Linear vs Jira vs Asana
- Which project management tool is growing fastest?

## Prompt

```markdown
## Task

Use @google_search to research a company, then use @SimilarWeb/Get Traffic Data to analyze their web traffic trends, @SimilarWeb/Get Similar Sites to identify competitors, and @LinkedIn/Get Company Insights to understand their growth trajectory.

**Example:** Analyze whether Notion is growing, who their main competitors are, and which competitor has grown the most.

## Input

The user will provide a company name or domain.

**Example:** "Is Figma growing?" or "Analyze growth for Linear"

## Context

### What to Search For

Growth indicators:
- Website traffic trends (month-over-month changes)
- Employee headcount growth via LinkedIn
- Global and category rankings over time
- Funding or expansion news

Competitive landscape:
- Similar sites by audience overlap
- Traffic comparison across competitors
- Market category and positioning

### Search Strategy

1. Google the company to find their domain and recent news
2. Pull SimilarWeb traffic data for monthly visits, rankings, and traffic sources
3. Get similar sites to identify the competitive set
4. Pull LinkedIn insights for headcount and follower growth
5. Compare key metrics across top 3-5 competitors

### What Counts as a Valid Result

- Use actual traffic numbers and rankings — don't fabricate
- Note the data snapshot date from SimilarWeb
- If traffic data is unavailable (small sites), note this limitation
- Compare apples to apples (same time periods)

## Output

**Company Overview:** One paragraph on what they do and their current scale.

**Growth Assessment:**
- Traffic trend: Growing / Stable / Declining (with % change if available)
- Employee growth: Growing / Stable / Declining
- Overall signal: Strong growth / Moderate growth / Stagnant / Declining

**Competitive Landscape:**
| Company | Monthly Visits | Global Rank | Growth Signal |
|---------|---------------|-------------|---------------|
| [Company 1] | X | Y | Growing/Declining |

**Key Insight:** One paragraph on who's winning in this space and why.
```

## Related reading
- [AI Email Finder Sales Prospecting](https://cotera.co/articles/ai-email-finder-sales-prospecting.md)
- [AI Sales Call Notes Crm](https://cotera.co/articles/ai-sales-call-notes-crm.md)
- [AI Sales Prospecting Automation Guide](https://cotera.co/articles/ai-sales-prospecting-automation-guide.md)