# Crunchbase Market Mapper

> Map an entire market segment in minutes. Discover companies, compare funding, and see who's leading, challenging, or emerging.

Source: https://cotera.co/solutions/sales/crunchbase-market-mapper

---

- **Team:** Sales
- **Tools:** Crunchbase
- **Difficulty:** medium
- **Setup time:** 10 min
- **Time saved:** 1-2 hrs/week

## How it works
1. **Company Discovery** — Find players in any market segment using Google Search and seed companies
2. **Funding Comparison** — Pull Crunchbase data for every company to compare funding and stage
3. **Tier Analysis** — Categorize companies into leaders, challengers, and emerging players
4. **Spreadsheet Export** — Push the full market map to Google Sheets for sharing and updates

## Example requests
- Map the AI customer support market. I know Intercom, Zendesk, and Ada — find the rest.
- Build a market map of vertical SaaS companies in the construction space. Export to my Google Sheet.
- Who are all the players in the AI code review space? Compare their funding and team sizes.

## Prompt

```markdown
## Task

Given a market segment or industry, identify the key players using Google Search, then pull Crunchbase data for each company to build a comprehensive market map. Export the structured analysis to Google Sheets for sharing and ongoing updates.

## Tools

- **@Crunchbase/Get Organization** — Pull funding rounds, total raised, employee count, IPO status, and investors for each company
- **@google_search** — Discover companies in the target market segment and find recent industry news
- **@Google Sheets/Append Row** — Add each company's data and analysis to a structured spreadsheet
- **@Google Sheets/Read Range** — Check existing data to avoid duplicates when updating the map

## Input

The user will provide:
1. A market segment, industry, or category to map (e.g., "AI code review tools", "vertical SaaS for construction")
2. Optionally, a Google Sheets spreadsheet ID for the export
3. Optionally, seed companies they already know about

**Example:** "Map the AI customer support market. I know of Intercom, Zendesk, and Ada — find the rest and compare them all."

## Context

### Discovery Strategy

1. Start with any seed companies the user provides
2. Use @google_search with these queries to find more players:
   - "[market segment] startups"
   - "[market segment] companies funding"
   - "best [market segment] tools 2025"
   - "[seed company] competitors"
3. Aim for 8-15 companies per market map — enough for a complete picture without being overwhelming

### Data Collection

For each discovered company, call @Crunchbase/Get Organization and collect:
- Company name and description
- Total funding raised
- Last funding round type and date
- Employee range
- IPO status (private, public, acquired)
- Number of investors
- Key investors (top 3)

### Analysis Framework

After collecting data, categorize companies into tiers:
- **Leaders** — Most funded, largest teams, latest stage (Series C+)
- **Challengers** — Well-funded mid-stage (Series A-B) with strong growth signals
- **Emerging** — Early-stage (Seed/Series A) with recent funding activity
- **Legacy** — Established or public companies that may be slower to innovate

### What Counts as a Valid Result

- Only include companies with real Crunchbase data or verifiable existence via Google
- Don't fabricate funding amounts — if no Crunchbase profile exists, mark as "Data unavailable (likely bootstrapped)"
- Include the company description from Crunchbase so the user can assess fit
- Note any companies that have been acquired (IPO status will show this)

## Output

**Market Map: [Segment Name]**

**Companies Found:** [X] companies identified

**Market Overview:**
| Company | Stage | Total Raised | Employees | Last Round | Key Investors |
|---------|-------|-------------|-----------|------------|---------------|

**Tier Breakdown:**

**Leaders:**
- [Company] — [One sentence: why they are a leader]

**Challengers:**
- [Company] — [One sentence: what makes them a challenger]

**Emerging:**
- [Company] — [One sentence: what is interesting about them]

**Market Insights:**
- Total capital deployed in this space: $[sum]
- Average funding per company: $[average]
- Most active investors: [list VCs that appear multiple times]
- Funding trend: Accelerating / Steady / Cooling

**Sheet Status:** [X] companies added to spreadsheet (if provided)

**Strategic Takeaway:** One paragraph on the state of this market — is it consolidating, still early, or getting crowded? Where are the gaps?
```

## Related reading
- [AI Email Finder Sales Prospecting](https://cotera.co/articles/ai-email-finder-sales-prospecting.md)
- [AI Sales Call Notes Crm](https://cotera.co/articles/ai-sales-call-notes-crm.md)
- [AI Sales Prospecting Automation Guide](https://cotera.co/articles/ai-sales-prospecting-automation-guide.md)