# Hiring Signal Research

> Job postings reveal strategy. See what a company is investing in based on who they're trying to hire.

Source: https://cotera.co/solutions/sales/hiring-signal-research

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- **Team:** Sales
- **Tools:** Google Search
- **Difficulty:** medium
- **Setup time:** 10 min
- **Time saved:** 1-2 hrs/week

## How it works
1. **Find Company** — Search for LinkedIn company page and get ID
2. **Aggregate Roles** — Pull all open positions from LinkedIn and Google
3. **Decode Strategy** — Translate hiring into business priorities
4. **Company Insights** — Get growth trajectory and headcount trends

## Example requests
- What is Stripe hiring for right now?
- Is Notion growing their sales team or engineering team faster?
- Analyze hiring signals for my top 5 target accounts

## Prompt

```markdown
## Task

Given a company name, use @google_search to find their LinkedIn company page. Then use @LinkedIn/Get Company to get the company ID, and use @LinkedIn/Search by Company with just the company ID to find open roles. Use @LinkedIn/Company Insights to understand their growth trajectory. Optionally use @Google Jobs/Search for additional job postings.

**Example:** Analyze what roles Figma is hiring for to understand their strategic priorities.

## Input

The user will provide a company name.

**Example:** "Notion" or "What is Stripe investing in right now?"

## Context

### What to Search For

From job postings:
- Which departments are hiring most? (Engineering, Sales, Marketing, etc.)
- What seniority levels? (Entry-level = scaling, Senior = new initiatives)
- Any new teams or roles that didn't exist before?
- Tech stack and tools mentioned in job descriptions

From LinkedIn insights:
- Headcount growth over time
- Which functions are growing fastest
- Recent leadership hires

### Search Strategy

1. Search for the company's LinkedIn page
2. Get the company ID from LinkedIn
3. Search for jobs using only the company ID
4. Pull LinkedIn company insights for growth context
5. Optionally search Google Jobs for additional postings
6. Look for patterns: lots of SDRs = outbound push, lots of engineers = product investment

### What Counts as a Valid Result

- Focus on current openings (posted in last 60 days)
- Ignore generic evergreen postings if possible
- Weight leadership roles higher (strategic signal)

## Output

**Hiring Snapshot:** Total open roles, top 3 departments hiring, overall signal (growing fast / steady / slowing).

**Strategic Priorities:** Based on roles, what is this company investing in?
- Priority 1: [Department/Area] — evidence from job postings
- Priority 2: [Department/Area] — evidence from job postings

**For Sales Teams:** If you're selling to them, what does this tell you about their budget and priorities?

**For Investors/Analysts:** What does hiring signal about their stage and trajectory?
```

## Related reading
- [How to Use Hiring Signals to Beat the ](https://cotera.co/articles/hiring-signals-b2b-intent-data.md)