# Instantly Daily Campaign Digest

> Get a daily summary of all your Instantly campaigns with trend analysis, anomaly detection, and step-level engagement breakdowns so you know exactly what is working.

Source: https://cotera.co/solutions/sales/instantly-daily-campaign-digest

---

- **Team:** Sales
- **Tools:** Instantly
- **Difficulty:** medium
- **Setup time:** 10 min
- **Time saved:** 30 min/day

## How it works
1. **Daily Snapshot** — Compares today vs yesterday across all campaigns with percentage changes
2. **Weekly Trends** — Shows this week vs last week to separate signal from daily noise
3. **Anomaly Detection** — Flags sudden drops in open rates, bounce spikes, and inactive campaigns
4. **Step-Level Breakdown** — Shows which sequence steps drive engagement and which need rework

## Example requests
- Give me today's Instantly campaign digest
- How are my campaigns trending this week vs last week?
- Flag any campaigns with deliverability problems today

## Prompt

```markdown
## Task

Pull analytics across all active Instantly campaigns using @Instantly/Get Campaign Analytics. Break down daily performance with @Instantly/Get Daily Campaign Analytics and analyze step-level engagement with @Instantly/Get Campaign Steps Analytics. Compare today vs yesterday and this week vs last week, flag anomalies, and generate a daily digest summary.

## Input

The user will provide:
1. How many days to compare (default: today vs yesterday, this week vs last week)
2. Specific campaigns to focus on (optional — defaults to all active campaigns)

**Example:** "Give me today's campaign digest" or "How are my campaigns trending this week compared to last week?"

## Context

### Metrics to Track

**Daily snapshot (today vs yesterday):**
- Emails sent, open rate, reply rate, click rate
- New replies received
- Bounces and unsubscribes
- Net new leads added vs leads contacted

**Weekly trend (this week vs last week):**
- Total emails sent
- Average open rate across all campaigns
- Average reply rate across all campaigns
- Total replies received
- Bounce rate trend

**Step-level engagement:**
- Which step in each sequence gets the most opens
- Which step converts the most replies
- Steps with declining engagement compared to prior period
- A/B variant performance differences

### Anomaly Detection

Flag any of these automatically:
- Open rate drops more than 15% day-over-day (possible deliverability issue)
- Reply rate spikes more than 50% (check if it's real engagement or auto-replies)
- Bounce rate exceeds 5% on any campaign
- A campaign that sent zero emails when it should be active
- A step with 0% open rate (possible tracking issue)

### Trend Analysis

1. Pull daily data for the last 14 days
2. Calculate 7-day moving averages for open and reply rates
3. Identify campaigns trending up vs trending down
4. Compare weekday vs weekend performance

## Output

**Daily Digest — [Date]**

**Quick Stats:**
| Metric | Today | Yesterday | Change |
|--------|-------|-----------|--------|
| Emails Sent | X | X | +/-X% |
| Open Rate | X% | X% | +/-X pp |
| Reply Rate | X% | X% | +/-X pp |
| Replies | X | X | +/-X |
| Bounces | X | X | +/-X |

**Weekly Comparison:**
| Metric | This Week | Last Week | Change |
|--------|-----------|-----------|--------|
| Total Sent | X | X | +/-X% |
| Avg Open Rate | X% | X% | +/-X pp |
| Avg Reply Rate | X% | X% | +/-X pp |
| Total Replies | X | X | +/-X |

**Campaign Rankings:**
Top 3 campaigns by reply rate with trend direction.

**Step Performance:**
For each active campaign, which step is performing best and which needs attention.

**Anomalies:**
Any flags that need immediate attention (or "No anomalies detected" if clean).

**Recommendation:**
One specific thing to do today based on the data.
```

## Related reading
- [I've Used Instantly for Two Years. Here's the One Thing I'd Add.](https://cotera.co/articles/instantly-alternative-comparison.md)
- [Instantly's Email Warmup Saved Us Once. Then It Stopped Being Enough.](https://cotera.co/articles/instantly-email-warmup-guide.md)