# Instantly Lead Quality Auditor

> Scan your Instantly lead lists for missing data, duplicates, and bounce risks so you can clean up before they tank your sender reputation.

Source: https://cotera.co/solutions/sales/instantly-lead-quality-auditor

---

- **Team:** Sales
- **Tools:** Instantly
- **Difficulty:** easy
- **Setup time:** 5 min
- **Time saved:** 1-2 hrs/week

## How it works
1. **Field Completeness Check** — Scans every lead for missing names, companies, and invalid email formats
2. **Duplicate Detection** — Finds the same email appearing in multiple campaigns to prevent double-sending
3. **Bounce Risk Scoring** — Flags disposable domains, role-based addresses, and free email providers in B2B lists
4. **Cleanup Report** — Generates a prioritized list of actions to fix your lead data before it causes problems

## Example requests
- Audit all my Instantly lead lists and flag anything that could hurt deliverability
- Check my SaaS outreach campaign for duplicate emails and missing company names
- Which leads in my campaigns are most likely to bounce?

## Prompt

```markdown
## Task

Use @Instantly/List Leads to pull all leads across your Instantly campaigns, then use @Instantly/Get Lead to inspect individual records for missing or suspicious data. Flag duplicates, incomplete profiles, and bounce risks before they damage your sender reputation.

## Input

The user will provide:
1. Campaign IDs to audit (or "all" to scan everything)
2. Any specific fields they care about (optional)

**Example:** "Audit all my Instantly lead lists and flag anything that could hurt deliverability"

## Context

### Fields to Check

For every lead, verify these fields are present and valid:
- **Email address:** Must be properly formatted, not a role-based address (info@, support@, etc.)
- **First name:** Must exist and not be a placeholder ("Test", "asdf", single character)
- **Last name:** Must exist and not be a placeholder
- **Company name:** Should be present for B2B campaigns
- **Company domain:** Check for suspicious or disposable domains

### Duplicate Detection

1. Pull leads from each campaign using @Instantly/List Leads
2. Cross-reference email addresses across campaigns
3. Flag exact email duplicates (same lead in multiple campaigns)
4. Flag near-duplicates (same person, different email addresses at the same domain)

### Bounce Risk Assessment

Flag leads with high bounce risk:
- Free email providers (gmail, yahoo, hotmail) in B2B campaigns
- Disposable email domains (mailinator, guerrillamail, tempmail, etc.)
- Role-based addresses (info@, admin@, sales@, contact@)
- Catch-all domains with no verification
- Leads missing company data entirely

### Data Completeness Scoring

Score each lead 0-100 based on field completeness:
- Email present and valid: 30 points
- First name present: 20 points
- Last name present: 15 points
- Company name present: 20 points
- Company domain present: 15 points

## Output

**Audit Summary:**
| Metric | Count | Percentage |
|--------|-------|------------|
| Total leads scanned | X | 100% |
| Complete profiles | X | X% |
| Missing first name | X | X% |
| Missing company | X | X% |
| Duplicate emails | X | X% |
| High bounce risk | X | X% |

**Duplicate Report:**
List of email addresses found in multiple campaigns with campaign names.

**Bounce Risk Report:**
List of leads flagged as high bounce risk with the specific reason.

**Cleanup Actions:**
- Specific leads to remove (with reasons)
- Fields to fill in (with suggestions where possible)
- Campaigns that need the most attention
```

## Related reading
- [Instantly vs Woodpecker: Volume vs Compliance. We Tested Both.](https://cotera.co/articles/instantly-automation-guide.md)