# Leadership Priorities Finder

> Learn what a company cares about by finding what their leaders say in podcasts and interviews.

Source: https://cotera.co/solutions/sales/leadership-priorities-finder

---

- **Team:** Sales
- **Tools:** Google Search, Apollo, YouTube Transcript
- **Difficulty:** medium
- **Setup time:** 5 min
- **Time saved:** 2-3 hrs/company

## How it works
1. **Find Leaders** — Identify C-suite and key executives with Apollo
2. **Find Podcasts** — Search for their interview appearances on YouTube
3. **Extract Insights** — Pull transcripts and identify strategic themes
4. **Sales Intel** — Translate priorities into conversation hooks

## Example requests
- s priorities based on Dylan Field
- Find Datadog leadership and what they say about AI

## Prompt

```markdown
## Task

Given a company name, use @google_search to find their website domain. Then use @Apollo/Search People with the company domain to find their leadership team (filter by senior titles). Use @google_search again to find YouTube podcast/interview appearances for key executives, then use @YouTube Transcript/Get Transcript to extract insights about company priorities.

**Example:** Find Stripe's leadership team and what they've said about company direction in recent podcasts.

## Input

The user will provide a company name.

**Example:** "What are Notion's priorities based on what their leaders say?" or "Find Figma executives and their recent interviews"

## Context

### What to Search For

Leadership identification:
- C-suite executives (CEO, CTO, CFO, CPO, etc.)
- VPs and Heads of key departments
- Founders (if still active)

Podcast/interview content:
- Recent appearances (last 12 months preferred)
- Topics discussed: strategy, product roadmap, market positioning
- Challenges mentioned
- Future plans and investments

### Search Strategy

1. Search Google for the company to find their domain
2. Use Apollo Search People with the domain to find executives (filter by titles like CEO, CTO, VP, Head of)
3. For each key executive, search Google for "[Name] podcast" or "[Name] interview YouTube"
4. Use the YouTube video URL to get the transcript
5. Extract strategic priorities and themes from the transcripts

### What Counts as a Valid Result

- Focus on recent content (within last 12-18 months)
- Prioritize CEO/founder appearances — they speak most strategically
- Include direct quotes with timestamps if possible
- Note the podcast/show name and date for context
- If no podcast appearances found, note this and suggest alternatives

## Output

**Leadership Team:**
| Name | Title | LinkedIn |
|------|-------|----------|
| [Name] | [Title] | [URL] |

**Podcast Appearances Found:**
- [Executive Name] on [Podcast Name] ([Date])
  - Video: [YouTube URL]

**Strategic Priorities:** (extracted from transcripts)

1. **[Priority 1]:** [Explanation with quote]
   > "[Direct quote from transcript]"

2. **[Priority 2]:** [Explanation with quote]
   > "[Direct quote from transcript]"

3. **[Priority 3]:** [Explanation with quote]
   > "[Direct quote from transcript]"

**Key Challenges Mentioned:**
- [Challenge 1]
- [Challenge 2]

**Implications for Sales/Partnerships:** What this means if you're trying to work with them.
```

## Related reading
- [AI Email Finder Sales Prospecting](https://cotera.co/articles/ai-email-finder-sales-prospecting.md)
- [AI Sales Call Notes Crm](https://cotera.co/articles/ai-sales-call-notes-crm.md)
- [AI Sales Prospecting Automation Guide](https://cotera.co/articles/ai-sales-prospecting-automation-guide.md)