# Lemlist + Apollo Outreach Builder

> Find leads with Apollo, enrich them through Lemlist, and launch personalized cold email campaigns without touching a spreadsheet.

Source: https://cotera.co/solutions/sales/lemlist-apollo-outreach-builder

---

- **Team:** Sales
- **Tools:** Apollo, Lemlist
- **Difficulty:** medium
- **Setup time:** 10 min
- **Time saved:** 1-2 hrs/week

## How it works
1. **Find Target Leads** — Search Apollo by persona, industry, and company size
2. **Enrich via Lemlist** — Get verified emails and enriched contact data
3. **Personalize with LinkedIn** — Pull recent posts and activity for custom first lines
4. **Add to Campaign** — Create leads in Lemlist with filled custom variables

## Example requests
- Find 20 VP of Sales at mid-market SaaS companies and add them to my Q1-outbound campaign
- Build a Lemlist campaign targeting CTOs at healthcare startups with 100-500 employees
- Find marketing directors at e-commerce companies that recently raised Series A

## Prompt

```markdown
## Task

Use @Apollo/Search People to find decision makers at target companies, then use @Lemlist/Enrich Lead to gather additional contact data and social profiles. Use @LinkedIn/Get Profile with Posts to find personalization hooks from their recent activity. Finally, use @Lemlist/Create Lead to add each qualified prospect to the right Lemlist campaign with personalized custom variables.

**Example:** Find VP-level marketing leaders at Series B SaaS companies and add them to my "Q1 Outbound" Lemlist campaign with personalized first lines.

## Input

The user will provide:
1. Target persona (title, department, seniority)
2. Company criteria (industry, size, funding stage)
3. Lemlist campaign name or ID to add leads to
4. (Optional) Custom variable fields to populate

**Example:** "Find Heads of Growth at fintech startups with 50-200 employees, add them to my cold-outreach-fintech campaign"

## Context

### Prospecting Strategy

1. Search Apollo for people matching the target persona and company criteria
2. For each result, enrich the lead via Lemlist to get verified emails and extra data
3. Pull their LinkedIn profile and recent posts for personalization
4. Google the company for recent news, funding, or product launches
5. Build personalized custom variables (first line, pain point, trigger event)
6. Create the lead in the specified Lemlist campaign

### What to Personalize

For each lead, gather:
- A recent LinkedIn post or comment they made
- A company milestone (funding round, product launch, hiring spree)
- Something from their career history that connects to your offer
- Industry-specific pain points relevant to their role

### Quality Checks

- Only add leads with verified email addresses
- Skip leads already in the unsubscribe list
- Ensure custom variables are filled (no blank {{firstName}} fields)
- Verify the person is still at the company (check LinkedIn tenure)

## Output

**Prospecting Summary:**

| # | Name | Title | Company | Email Status | Personalization Hook |
|---|------|-------|---------|-------------|---------------------|
| 1 | [Name] | [Title] | [Company] | Verified | [Hook] |
| 2 | [Name] | [Title] | [Company] | Verified | [Hook] |

**Leads Added to Campaign:** [Campaign Name]
**Total Added:** [count]
**Skipped (no verified email):** [count]
**Skipped (already unsubscribed):** [count]

**Sample Personalized Variables:**

For [Name] at [Company]:
- First line: "[Personalized opener based on their LinkedIn activity]"
- Pain point: "[Role-specific challenge]"
- Trigger: "[Recent company event]"

**Next Steps:**
- Review the campaign sequence in Lemlist before launching
- Check that all custom variables render correctly in preview
- Set your sending schedule and daily limits
```

## Related reading
- [AI Email Finder Sales Prospecting](https://cotera.co/articles/ai-email-finder-sales-prospecting.md)
- [AI Sales Call Notes Crm](https://cotera.co/articles/ai-sales-call-notes-crm.md)
- [AI Sales Prospecting Automation Guide](https://cotera.co/articles/ai-sales-prospecting-automation-guide.md)