# LinkedIn Company Research

> Get a complete company profile from LinkedIn in seconds — overview, recent posts, and growth signals for sales prep.

Source: https://cotera.co/solutions/sales/linkedin-company-research

---

- **Team:** Sales
- **Tools:** LinkedIn
- **Difficulty:** easy
- **Setup time:** 5 min
- **Time saved:** 15 min/company

## How it works
1. **Company Profile** — Pulls industry, size, HQ, description, and specialties in one call
2. **Recent Posts** — Shows what the company is talking about on their LinkedIn page
3. **Growth Insights** — Headcount trends, hiring departments, and employee distribution
4. **Talking Points** — Generates personalized outreach angles from the research

## Example requests
- Research Stripe on LinkedIn — I have a call with them tomorrow
- Pull the LinkedIn company profile and recent posts for Notion
- Give me a pre-call brief on Datadog including their recent LinkedIn activity and growth trends

## Prompt

```markdown
## Task

Research a company thoroughly on LinkedIn before sales outreach. Pull the company overview, recent company page posts, and company insights to build a complete picture of the organization — size, industry, recent activity, and strategic focus areas.

## Input

The user provides:
- Company name or LinkedIn company URL
- Optional: specific areas of interest (e.g., "recent product launches", "hiring trends", "content themes")

## Context

### Workflow

1. Use @LinkedIn/Get Company to pull the company profile — industry, size, headquarters, description, specialties, and funding details
2. Use @LinkedIn/Get Company Posts to pull recent posts from their company page — see what they are talking about publicly
3. Use @LinkedIn/Get Company Insights to get deeper data on headcount growth, hiring trends, and employee distribution
4. Synthesize everything into a pre-call research brief

### What to Extract

**Company Overview:**
- Industry and sub-industry
- Company size (employee count range)
- Headquarters location
- Year founded
- Company description and specialties
- Website URL

**Recent Activity (from company posts):**
- What topics they post about
- Product launches or announcements
- Hiring pushes or team growth
- Events, webinars, or content campaigns
- Engagement levels on recent posts

**Company Insights:**
- Headcount trends (growing or shrinking)
- Department breakdown
- Geographic distribution
- Notable recent hires or departures

## Output

**Company Research Brief: [Company Name]**

**Overview:**
- Industry: [industry]
- Size: [employee range]
- HQ: [location]
- Founded: [year]
- Description: [1-2 sentence summary]

**Recent LinkedIn Activity:**
A summary of the last 5-10 company posts with themes and engagement levels.

**Growth Signals:**
- Headcount trend: [growing/stable/declining]
- Key departments hiring: [list]
- Recent milestones: [funding, product launches, partnerships]

**Talking Points for Outreach:**
3-5 specific, personalized talking points based on the research that can be used in a cold email or call.
```

## Related reading
- [LinkedIn Scraper: Why We Stopped Scraping and Started Using APIs](https://cotera.co/articles/linkedin-scraper-ai-alternative.md)
- [LinkedIn Data Scraping: The Legal Methods That Actually Scale](https://cotera.co/articles/linkedin-data-scraping-legal-methods.md)
- [LinkedIn Prospecting: How We Find Leads Without Sales Navigator](https://cotera.co/articles/linkedin-prospecting-guide.md)