# LinkedIn Outreach Builder

> Find prospects, research them on LinkedIn, and add them to HeyReach campaigns with personalized context.

Source: https://cotera.co/solutions/sales/linkedin-outreach-builder

---

- **Team:** Sales
- **Tools:** Apollo, LinkedIn, HeyReach
- **Difficulty:** medium
- **Setup time:** 10 min
- **Time saved:** 2-3 hrs/campaign

## How it works
1. **Find Prospects** — Search Apollo with your ideal customer criteria
2. **Enrich with LinkedIn** — Get recent activity and personalization hooks
3. **Add to HeyReach** — Load leads with custom fields populated
4. **Suggest Angles** — Get messaging recommendations based on research

## Example requests
- Find VP Sales at Series B SaaS companies. Add to campaign 12345.
- Search for marketing directors at fintech startups in NYC
- Build a list of DevOps engineers at companies using Kubernetes

## Prompt

```markdown
## Task

Use @Apollo/Search People to find prospects matching your target criteria, then use @LinkedIn/Get Profile to enrich each lead with recent activity. Finally, use @HeyReach/Add Leads to Campaign to add them to your outreach campaign with personalized custom fields.

**Example:** Find VP of Sales at Series B SaaS companies and add them to my "Q1 Outreach" HeyReach campaign.

## Input

The user will provide:
1. Target criteria (role, company size, industry, location)
2. HeyReach campaign ID
3. Any personalization requirements

**Example:** "Find marketing directors at fintech companies with 50-200 employees. Add to campaign 12345."

## Context

### What to Search For

**Apollo filters:**
- Job titles and seniority levels
- Company size (employee count)
- Industry and keywords
- Location/geography
- Technologies used
- Funding stage

**LinkedIn enrichment:**
- Recent posts and activity
- Current role and tenure
- Shared connections or interests
- Recent job changes
- Content they engage with

### Search Strategy

1. Build Apollo search with user's criteria
2. Pull top 10-25 prospects
3. Enrich each with LinkedIn profile data
4. Extract personalization hooks
5. Add to HeyReach with custom fields

### What to Extract for Personalization

- Recent LinkedIn post topic (for opening line)
- Company news or milestones
- Shared background (school, previous company, interests)
- Role tenure (new role = different messaging)
- Tech stack or tools mentioned

## Output

**Search Summary:**
- Criteria used: [filters]
- Prospects found: [count]
- Added to campaign: [campaign ID]

**For each lead added:**

| Name | Title | Company | Personalization Hook |
|------|-------|---------|---------------------|
| [Name] | [Title] | [Company] | [Hook from LinkedIn] |

**HeyReach Custom Fields Set:**
- firstName: [value]
- lastName: [value]
- companyName: [value]
- position: [value]
- personalization_hook: [extracted from LinkedIn]
- recent_activity: [what they posted/engaged with]

**Sample Outreach Angles:**
Based on the profiles, here are messaging angles that could work:
1. [Angle based on common pain point]
2. [Angle based on shared background]
3. [Angle based on recent company news]
```

## Related reading
- [LinkedIn Auto Connect: The Limits, The Risks, and What We Do Instead](https://cotera.co/articles/linkedin-auto-connect-tools-limits.md)
- [Automated LinkedIn Messaging: What Gets Replies and What Gets You Ignored](https://cotera.co/articles/automated-linkedin-messaging-guide.md)
- [LinkedIn Prospecting: How We Find Leads Without Sales Navigator](https://cotera.co/articles/linkedin-prospecting-guide.md)