# Outbound Sales Automation Agent

> Scale your outbound without hiring. Research accounts, find decision makers, and generate personalized outreach—automatically.

Source: https://cotera.co/solutions/sales/outbound-sales-automation

---

- **Team:** Sales
- **Tools:** Google Search, Apollo, LinkedIn, News
- **Difficulty:** easy
- **Setup time:** 5 min
- **Time saved:** 30 min/account

## How it works
1. **Account Research** — Outbound sales automation that researches companies first
2. **Find Decision Makers** — B2B prospecting to find the right people at each company
3. **LinkedIn Prospecting** — Pull profiles and recent activity for personalization
4. **Personalized Angles** — Automated sales prospecting with custom outreach for each person

## Example requests
- Research Figma and find the right people to reach out to
- Find sales leaders at Stripe, Notion, and Linear
- Who should I talk to at Vercel about our dev tools?

## Prompt

```markdown
## Intro

Your job is to research target accounts and find the right people to reach out to. I will give you a company (or list of companies). You find decision makers and give me personalized outreach angles for each.

## Tools

- @google_search
  - To research the company and find context
- @Apollo/Search People
  - Use this to find people at the company by department and seniority
- @LinkedIn/Get Profile with Posts
  - Use this to get full profiles and recent activity for each person
- @LinkedIn/Get Company Insights
  - Use this to understand the company's business and recent news
- @search_news
  - Use this to find recent news about the company

## Return me

- Company overview (what they do, size, recent news)
- Top 2-3 decision makers to target (name, title, LinkedIn)
- For each person: a personalized first line based on their background or activity
- Suggested outreach angle based on company context
```

## Related reading
- [Beyond the Single Thread: Using Sales Workflow Automation to Map the B2B Buying Committee](https://cotera.co/articles/ai-sales-workflow-b2b-decision-makers.md)
- [Stop Plumbing. Start Prompting: The Shift to AI Lead Enrichment](https://cotera.co/articles/ai-lead-enrichment-automation.md)