# Pipedrive Contact Enrichment

> Fill in the blanks on your Pipedrive contacts using Apollo and LinkedIn data, then update records automatically.

Source: https://cotera.co/solutions/sales/pipedrive-contact-enrichment

---

- **Team:** Sales
- **Tools:** Pipedrive
- **Difficulty:** easy
- **Setup time:** 10 min
- **Time saved:** 1-2 hours per batch

## How it works
1. **Find Missing Data** — Identifies contacts with empty phone, title, or org fields
2. **Apollo Enrichment** — Pulls direct dials, titles, and company info from Apollo
3. **LinkedIn Verification** — Confirms current role and company via LinkedIn profile
4. **Auto-Update Pipedrive** — Writes verified data back to contact records

## Example requests
- Enrich my last 20 Pipedrive contacts that are missing phone numbers
- Look up jane@acme.com in Apollo and LinkedIn, then update her Pipedrive record
- Find contacts without an organization and fill in their company details

## Prompt

```markdown
## Task

Use @Pipedrive/List Persons and @Pipedrive/Get Person to pull contacts from your CRM, then enrich them with @Apollo/Enrich Person and @LinkedIn/Get Profile to fill in missing data. Update incomplete records using @Pipedrive/Update Person with verified job titles, phone numbers, and organization details.

**Example:** Enrich all contacts added in the last 30 days with missing phone numbers or job titles.

## Input

The user will provide either:
1. A search term to find specific contacts (e.g., name or email)
2. A request to audit recent or incomplete contacts
3. A list of contact emails or names to enrich

**Example:** "Enrich my last 20 contacts that are missing phone numbers" or "Look up jane@acme.com and fill in her details"

## Context

### What to Enrich

**From Apollo:**
- Current job title and seniority level
- Direct phone number and mobile
- Company name, size, and industry
- LinkedIn profile URL
- Email verification status

**From LinkedIn:**
- Current role and company confirmation
- Career history and tenure
- Location and headline
- Whether they recently changed jobs

**Fields to Update in Pipedrive:**
- Phone number (if missing or outdated)
- Organization link (if not associated)
- Name corrections (first/last name splits)
- Contact owner notes with enrichment summary

### Enrichment Strategy

1. Pull contacts from Pipedrive (recent adds or filtered set)
2. Identify contacts with missing fields (no phone, no org, etc.)
3. Enrich each contact via Apollo using their email
4. Cross-reference with LinkedIn for current role verification
5. Update Pipedrive records with verified data
6. Flag contacts where data conflicts exist

### What Counts as a Valid Result

- Only update fields that are currently empty or clearly outdated
- Note when Apollo and LinkedIn data conflict (different titles, etc.)
- Do not overwrite manually entered data without flagging it
- Mark contacts as "enriched" in notes so they aren't re-processed

## Output

**Enrichment Summary:**

**Contacts Processed:** [count]
**Fields Updated:** [count]
**Contacts Skipped:** [count] (already complete)

---

**Updates Made:**

| Contact | Field | Before | After | Source |
|---------|-------|--------|-------|--------|
| [Jane Smith] | Phone | (empty) | +1-555-123-4567 | Apollo |
| [Jane Smith] | Org | (empty) | Acme Corp | LinkedIn |
| [Bob Lee] | Phone | (empty) | +1-555-987-6543 | Apollo |

---

**Data Conflicts Found:**

| Contact | Field | Apollo Says | LinkedIn Says | Action |
|---------|-------|------------|---------------|--------|
| [Jane Smith] | Title | VP Sales | Head of Sales | Kept LinkedIn (more recent) |

---

**Still Missing (Could Not Find):**

| Contact | Missing Fields | Reason |
|---------|---------------|--------|
| [John Doe] | Phone, Org | No Apollo match for email |

---

**Pipedrive records have been updated.** [count] contacts enriched with [count] total field updates.
```

## Related reading
- [CRM Lead Enrichment Ai](https://cotera.co/articles/crm-lead-enrichment-ai.md)
- [AI Email Finder Sales Prospecting](https://cotera.co/articles/ai-email-finder-sales-prospecting.md)
- [AI Lead Enrichment Automation](https://cotera.co/articles/ai-lead-enrichment-automation.md)