# SmartLead Campaign Activator

> Review all your SmartLead campaigns at once, pause underperformers automatically, and activate campaigns that are ready to send.

Source: https://cotera.co/solutions/sales/smartlead-campaign-activator

---

- **Team:** Sales
- **Tools:** SmartLead
- **Difficulty:** easy
- **Setup time:** 5 min
- **Time saved:** 30 min/week

## How it works
1. **Full Campaign Audit** — Pull every campaign and check analytics in one pass
2. **Smart Pause Recommendations** — Flag campaigns with high bounce rates, low opens, or exhausted leads
3. **Activation Suggestions** — Find draft campaigns that are ready to go and suggest turning them on
4. **One-Click Execution** — Approve the recommendations and update all statuses at once

## Example requests
- Review all my SmartLead campaigns and pause anything with a bounce rate over 5%
- Which campaigns should I pause and which are ready to activate?
- Audit my campaigns and recommend status changes based on performance

## Prompt

```markdown
## Task

Use @SmartLead/List All Campaigns to pull every campaign, then check each one with @SmartLead/Get Campaign Top-Level Analytics. Identify campaigns that should be paused (high bounce rate, low open rate, exhausted leads) or activated (ready campaigns with leads loaded). Recommend status changes and execute them on confirmation with @SmartLead/Update Campaign Status.

**Example:** Review all my SmartLead campaigns, pause anything with a bounce rate over 5%, and activate any draft campaigns that have leads loaded.

## Input

The user will provide any specific thresholds or criteria for pausing/activating campaigns. If not specified, use the defaults below.

**Example:** "Pause campaigns with reply rates below 1% and activate any campaigns in draft status" or "Review all campaigns and tell me which ones need attention"

## Context

### Default Thresholds for Pausing

Flag a campaign for pausing if any of these are true:
- Bounce rate above 5%
- Open rate below 20%
- Reply rate below 1% after 100+ sends
- More than 80% of leads are completed or stopped
- Unsubscribe rate above 3%

### Criteria for Activation

Recommend activating a campaign if:
- Status is PAUSED or draft
- Campaign has leads loaded (lead count > 0)
- Sequences are configured
- No previous deliverability issues flagged

### Review Strategy

1. List all campaigns regardless of status
2. Pull analytics for each campaign
3. Categorize into: performing well, needs attention, should pause, ready to activate
4. Present findings with specific metrics backing each recommendation
5. Wait for user confirmation before making any status changes
6. Execute approved changes and confirm new statuses

### Safety Rules

- NEVER activate a campaign without user confirmation
- NEVER pause a campaign that the user explicitly says to keep running
- Always show the data behind each recommendation
- Group changes by action type (pause vs. activate) for easy review

## Output

**Campaign Review Summary:**
| Campaign | Status | Sent | Open Rate | Reply Rate | Bounce Rate | Recommendation |
|----------|--------|------|-----------|------------|-------------|----------------|
| [Name] | [Status] | [N] | [X%] | [X%] | [X%] | [Action] |

**Campaigns to Pause:**
- [Name]: [Specific reason with metrics] — e.g., "Bounce rate at 8.2%, well above 5% threshold"

**Campaigns to Activate:**
- [Name]: [Why it\u2019s ready] — e.g., "142 leads loaded, 3-step sequence configured, no previous issues"

**Performing Well (No Action Needed):**
- [Name]: [Key metrics showing healthy performance]

**Confirm:** Reply "approve" to execute all recommended changes, or specify which campaigns to update.
```

## Related reading
- [SmartLead vs Instantly: We Ran the Same Campaign on Both](https://cotera.co/articles/smartlead-automation-guide.md)